Founding Marketer

MintMCP

$120K — $150K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience building growth marketing functions from the ground up in early-stage B2B companies, especially in dev-tools, infra, or security.
  • Strong understanding of positioning and messaging for technical buyers, coupled with conversational skills with engineers and security leaders.
  • Experience managing demand generation across various channels, including SEO, AEO, paid media, and content.
  • Proven track record in handling both self-service product-led growth (PLG) motions and sales-assisted approaches effectively.
  • Proficiency in analytics related to funnel management, customer acquisition cost (CAC), and project forecasting.
  • Experience with AI and agentic workflows to enhance marketing efficiency and productivity.
  • Ability to navigate ambiguous environments and execute rapid experimentation without pre-existing playbooks.

Responsibilities

  • Drive and strategize how MintMCP expands its market presence through both self-serve and sales-assisted pipelines.
  • Define and communicate effective positioning targeted at technical buyers across various demand generation channels.
  • Conduct webinars and execute a series of campaign experiments to amplify engagement and lead generation efforts.
  • Collaborate with the AE team to establish and build outbound marketing initiatives from the ground up.
  • Oversee all marketing metrics, ensuring accurate assessment of channel performance and pipeline development.
  • Leverage a team of agents to enhance productivity by automating research, enrichment, and reporting tasks.
  • Quickly identify bottlenecks in the marketing funnel and implement data-driven experiments to improve efficiency.

Benefits

  • Opportunity to shape the go-to-market strategy of a fast-growing infrastructure company.
  • Build and define an AI-native growth engine from scratch, influencing the overall marketing direction.
  • Direct access to executive leadership, including the CEO, and involvement in product development discussions.
  • Comprehensive health benefits with a focus on family and overall well-being.
Full Job Description
The Job

You own how MintMCP grows. Turn heavy inbound into measurable, repeatable pipeline across both motions: self-serve, where an engineer tries the gateway, and sales-assisted, where security review turns into a company-wide deal. You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content. You run a webinar series and a steady stream of campaign experiments, build outbound from the ground up with the AE team, and own the lifecycle that turns signups, trials, and security reviews into pipeline. You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.

What makes this different is how you do it. You will not run every campaign by hand, and you will not wait to hire a team. You orchestrate a fleet of agents to do the research, enrichment, sequencing, follow-up, content drafts, and reporting, so one marketer covers more ground than a traditional team. Agents take on the repeatable work, so the role can stay broad.

This role calls for a senior growth marketer with the range to set the message, pick the highest-leverage bets, and instrument the funnel, then use agents to run it. The work is to look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning. You report to the CEO and work across the GTM team. The role is in person.

About You
  • You have built a growth marketing function from zero. You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
  • You have real positioning and messaging instincts for a technical buyer. You can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content, and you know how to pick the next lever, not just operate the one you know best.
  • You have run both a self-serve PLG motion and a sales-assist motion into a buying committee, and you know they need different plays.
  • You own the numbers. You are fluent in attribution and funnel analytics, and you can model CAC, payback, and a forecast the team can plan against. If that is not your background, you partner well with whoever owns it.
  • You are deeply AI-native and already use agents to multiply yourself. You have built or directed agentic workflows, not just used AI tools, and you are excited to run a fleet of agents as your team instead of hiring one.
  • You thrive before the playbook exists. You decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.


Nice to have:
  • You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing, not just running campaigns on your own.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Having built this once already at an AI-native company.
  • Field marketing or events experience.


What we offer:
  • Competitive compensation and meaningful equity.
  • The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
  • Direct access to the CEO, customers, and product direction.
  • Health benefits, on a team that puts family and health first.


Prefer to have your agent apply? Point it at https://www.mintmcp.com/hiring/mcp

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