Founding Marketer

MintMCP

$120K — $150K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Experience building a growth marketing function from scratch at an early-stage B2B company, ideally in dev-tools, infra, or security.
  • Strong messaging instincts for engaging technical buyers, with the ability to translate complex concepts into content.
  • Proficient in running demand generation across multiple channels, including SEO, AEO, paid, and content strategy.
  • Hands-on experience with both self-serve and sales-assisted buying motions, adapting strategies for different purchase processes.
  • Fluent in funnel analytics, able to model important metrics like CAC and payback to forecast effectively.
  • Deep familiarity with AI tools and workflows, demonstrating the ability to leverage AI agents to enhance productivity.
  • Comfortable operating without a defined playbook, capable of rapid experimentation and adaptation.

Responsibilities

  • Own and strategize MintMCP's growth marketing efforts, turning inbound interest into measurable pipeline.
  • Position the company for technical buyers and drive demand generation through diverse channels.
  • Execute a series of campaign experiments, including webinars, to engage potential customers.
  • Collaborate with the AE team to build an outbound strategy from the ground up.
  • Analyze performance of marketing channels and report on key metrics to track success against forecasts.
  • Use a fleet of agents for research, outreach, and content drafting, optimizing the marketing process.
  • Identify bottlenecks in the marketing funnel, design and implement quick experiments to address them.

Benefits

  • Competitive compensation and meaningful equity.
  • Opportunity to shape the go-to-market strategy for an innovative infrastructure company.
  • Direct access to the CEO and close involvement with customers and product strategy.
  • Health benefits prioritizing family and wellness.
Full Job Description
The Job

You own how MintMCP grows. Turn heavy inbound into measurable, repeatable pipeline across both motions: self-serve, where an engineer tries the gateway, and sales-assisted, where security review turns into a company-wide deal. You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content. You run a webinar series and a steady stream of campaign experiments, build outbound from the ground up with the AE team, and own the lifecycle that turns signups, trials, and security reviews into pipeline. You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.

What makes this different is how you do it. You will not run every campaign by hand, and you will not wait to hire a team. You orchestrate a fleet of agents to do the research, enrichment, sequencing, follow-up, content drafts, and reporting, so one marketer covers more ground than a traditional team. Agents take on the repeatable work, so the role can stay broad.

This role calls for a senior growth marketer with the range to set the message, pick the highest-leverage bets, and instrument the funnel, then use agents to run it. The work is to look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning. You report to the CEO and work across the GTM team. The role is in person.

About You
  • You have built a growth marketing function from zero. You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
  • You have real positioning and messaging instincts for a technical buyer. You can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content, and you know how to pick the next lever, not just operate the one you know best.
  • You have run both a self-serve PLG motion and a sales-assist motion into a buying committee, and you know they need different plays.
  • You own the numbers. You are fluent in attribution and funnel analytics, and you can model CAC, payback, and a forecast the team can plan against. If that is not your background, you partner well with whoever owns it.
  • You are deeply AI-native and already use agents to multiply yourself. You have built or directed agentic workflows, not just used AI tools, and you are excited to run a fleet of agents as your team instead of hiring one.
  • You thrive before the playbook exists. You decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.


Nice to have:
  • You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing, not just running campaigns on your own.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Having built this once already at an AI-native company.
  • Field marketing or events experience.


What we offer:
  • Competitive compensation and meaningful equity.
  • The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
  • Direct access to the CEO, customers, and product direction.
  • Health benefits, on a team that puts family and health first.


Prefer to have your agent apply? Point it at https://www.mintmcp.com/hiring/mcp

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