About the RoleAn early-stage ambient AI startup in San Francisco is hiring a
Founding Head of GTM - a rare full-stack seat that owns both go-to-market strategy and brand positioning from day one. You'll design the funnel, craft the narrative, and execute the beta-to-launch plan that gets a category-defining product in front of the right early adopters. This is a player/coach role with real ownership: strategy and execution, story and funnel, all in one seat.
Visa sponsorship is not available for this role.What You'll Do- Own GTM strategy end-to-end: design funnel logic, sequence beta-to-launch phases, and mix channels including founder-led outreach, KOL activation, community platforms, and product launch platforms (Product Hunt, Hacker News).
- Build brand narrative, voice, and positioning from scratch - find the angles that make the product thesis land and validate the real early-adopter audience.
- Construct and iterate on a working beta acquisition funnel; measure conversion by channel and reallocate effort based on what's actually working.
- Direct and coach everyone else touching GTM or marketing (contractors, future hires) in a player/coach capacity - this is not a peer split.
- Build a repeatable GTM and brand playbook the broader team can scale post-launch.
What We're Looking ForMust-haves:- 3+ years owning GTM execution and brand/positioning end-to-end for a startup launch (seed to Series A/B stage) - the full stack, not just one half.
- Demonstrated ability to build and optimize multi-channel beta-to-launch acquisition funnels with channel-level conversion analysis and reallocation.
- Proven experience developing brand narrative, positioning, and voice from scratch that resonates with early-adopter audiences.
- Experience as a 01 hire: thrives in high ambiguity, early-stage environments where process is created, not inherited.
- Hands-on execution across founder-led outreach, KOL activation, community platforms, and product launch venues.
- Experience directing and coaching marketing/GTM team members and contractors.
Nice to haves:- Experience with consumer AI or hardware-adjacent startup launches.
- Expertise in community-led or product-led growth (PLG) models.
- Understanding of trust dynamics and market perception challenges for China-origin products.
- Established operator network and existing audience on X/LinkedIn.
- Bilingual capabilities.
- Familiarity with "second brain" / PKM personas and communities.
Location & Work ArrangementThis is a
hybrid role based in San Francisco, CA. In-person presence is expected on a regular basis.
Compensation & BenefitsCompensation details will be discussed during the interview process. As a founding team member, meaningful equity is a core component of the package alongside a competitive cash salary.
