Founding GTM Lead

Clera

$140K — $190K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-8 years of experience in marketing, growth, or go-to-market roles, especially in startups.
  • Demonstrable history of building marketing systems from the ground up.
  • Experience using LLMs for workflow automation, personalization, and content creation.
  • Proficiency in working with APIs and automation tools without needing to write production code.
  • Familiarity with marketing AI/ML products or SaaS solutions.
  • Knowledge of GovTech, compliance, or federal contracting ecosystems is preferred.
  • Excellent communication skills, with the ability to translate technical details into relatable narratives.
  • Ability to manage funnel metrics and data analysis.

Responsibilities

  • Architect and operate an AI-driven go-to-market engine with advanced workflow capabilities.
  • Integrate automation and marketing tools, enhancing operational efficiency.
  • Conduct rapid growth experiments to refine messaging and channels.
  • Translate complex AI functionalities into customer-friendly materials such as case studies and presentations.
  • Design and manage comprehensive campaigns across various platforms aimed at federal and governmental clients.
  • Monitor and optimize key funnel metrics through data analytics and dashboard creation.
  • Collaborate across departments to ensure alignment in go-to-market strategies.

Benefits

  • Founding-team equity opportunity at an early-stage venture-backed startup.
  • High-ownership and impactful role with direct access to company leadership.
  • Hybrid work setup with on-site opportunities in New York, NY.
Full Job Description
About the Role

This is a founding GTM position at a seed/Series A AI SaaS company operating in the government contracting and GovTech space. You'll work directly with the founding team to build a go-to-market engine from the ground up - wiring LLM-driven workflows, enrichment pipelines, and agentic automation into a scalable growth system.

This role is purpose-built for an AI-native marketer who ships systems, not just manages campaigns. You'll translate complex technical AI capabilities into compelling narratives, own the full funnel, and run high-velocity experiments that drive measurable growth. The platform serves federal contractors, Fortune 500 primes, and government agencies across the federal and SLED markets.

Note: Candidates must be a U.S. citizen or Green Card holder. No visa sponsorship is available for this role.
What You'll Do
  • Architect and operate an AI-powered GTM engine, including enrichment pipelines, LLM-driven personalization, and agentic outbound workflows.
  • Integrate and operate tools such as Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPT/LLM APIs.
  • Run high-velocity growth experiments on messaging, channels, and ICPs - shipping daily, iterating weekly.
  • Translate technical AI and product details into customer-facing assets: decks, demos, one-pagers, case studies, and landing pages.
  • Design and execute end-to-end campaigns across email sequences, paid/social, webinars, conferences, and ABM targeting federal primes, contractors, and government agencies.
  • Own funnel metrics (CAC, LTV, conversion rates), build dashboards, and continuously refine strategy based on data.
  • Partner cross-functionally with product, sales, and deployment teams to align GTM motion with ICPs and delivery realities.
What We're Looking For

Required:
  • 3-8 years in marketing, growth, or GTM - ideally at early-stage or high-growth startups.
  • Proven track record building marketing systems from scratch: automation, attribution, integrations, and iterative learnings.
  • AI-native workflow builder: hands-on experience using LLMs for enrichment, personalization, classification, and content generation, with shipped automations across platforms.
  • Comfortable working with APIs and automation builders, even without writing production code.
  • Experience marketing AI/ML, developer tools, or SaaS products.
  • Familiarity with GovTech, compliance, or federal contracting ecosystems.
  • Strong communicator who can distill technical product detail into crisp, customer-facing narratives.
  • Ability to own numbers end-to-end: define CAC, LTV, and funnel metrics; build dashboards; drive data-informed decisions.
  • U.S. citizen or Green Card holder (legal requirement for government-adjacent work).

Nice to Have:
  • Background in growth marketing, product marketing, or demand generation.
  • Prior experience in GovTech, defense, or federal contracting markets.
Compensation & Benefits
  • Salary: $140,000 - $190,000 per year, depending on experience.
  • Founding-team equity opportunity at an early-stage, venture-backed company.
  • High-ownership, high-impact role with direct access to company leadership.
Location

This is a hybrid role based in New York, NY. Candidates should expect to be on-site part of the week. The company is headquartered in the Washington D.C. area with a New York presence.

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