Founding Growth Lead - USA

Inworld AI

$190K — $270K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Former founder or seasoned growth leader with experience in scaling high-growth startups
  • Strong product or engineering background; technically fluent to create effective growth systems
  • Deep analytical skills in growth modeling, cohort analysis, A/B testing, and data-driven decision-making
  • Proven track record in executing product launches and campaigns that drive user adoption and revenue
  • Hands-on experience managing performance marketing budgets and strategies across various channels
  • Adaptable and thrives in dynamic environments; views change as an opportunity
  • Familiarity with product-led growth strategies and usage-based business models
  • BA/BS degree or higher; technical degrees advantageous

Responsibilities

  • Define and establish the growth function, including technical infrastructure and processes
  • Develop and implement strategies to engage and expand the audience across diverse marketing channels
  • Collaborate with product and engineering teams to influence roadmap, pricing, and conversion strategies using growth data
  • Build and nurture a developer ecosystem by fostering community engagement and advocacy
  • Coordinate impactful product launches to maximize visibility through various media channels
  • Create viral marketing campaigns to effectively convert developers to users
  • Drive SEO and content strategies to enhance discovery, evaluation, and adoption of products
  • Manage marketing infrastructure, including tracking, dashboards, and attribution tools
  • Oversee creation of technical content such as blog posts and onboarding documentation

Benefits

  • Flexible work arrangements with on-site requirements a few days per week
  • Equity stakes in the company along with the potential for bonuses
  • Opportunities for professional growth and impact
  • Access to the latest technical innovations and tools
  • Collaborative work environment with cross-functional exposure.
Full Job Description
Your impact

We're looking for a Founding Growth Lead who is equally hands-on in driving the market expansion and accelerating adoption across the developer ecosystem. This is a critical, cross-functional role that will own the entire growth funnel, from developer awareness and acquisition to engagement and retention. You will be the architect of a technical growth engine, integrating product, engineering, and marketing to drive sustained developer adoption, accelerate activation and retention, and translate product adoption into revenue growth.

What you'll do
  • Define and build the growth function from the ground up, establishing the technical infrastructure, frameworks, and repeatable processes that will scale
  • Develop and execute strategies to create, engage, and grow our audience across marketing channels (Google, Linkedin, Meta, Reddit, X, etc.) and all possible developer touchpoints
  • Partner with product and engineering leadership to influence roadmap prioritization, pricing, and packaging strategy using growth data, funnel analysis, and user insights to inform monetization decisions and conversion optimization
  • Build a thriving developer ecosystem, fostering community engagement and advocacy
  • Coordinate high-impact product launches that generate significant visibility, leveraging newsletters, podcasts, press, publications and other outlets
  • Create viral campaigns leveraging product capabilities to reach and convert developers
  • Drive SEO, content strategy, and performance marketing initiatives across every channel where developers discover, evaluate, and adopt new tools
  • Build and maintain marketing infrastructure, tracking, dashboards, attribution tooling
  • Own technical content, from blog posts and landing pages to demo script and onboarding flows
What you'll bring
  • Former founder or seasoned growth leader with experience scaling early-stage, high-growth companies
  • Strong product or engineering background with technical fluency, able to design and implement technically driven growth systems
  • Deep analytical skills: comfortable with growth modeling, cohort analysis, A/B experimentation, funnel diagnostics, and data-driven decision-making
  • Track record of running product launches and campaigns that directly accelerated adoption and revenue
  • Hands on experience managing performance marketing budgets, paid channel strategy, and attribution across the full funnel
  • Thrive in ambiguity and see constant change as opportunity, not obstacle
  • Naturally spend nights and weekends hands-on with the latest technical innovations
  • Bring ideas and solutions, not org charts and territory-building
  • Consider marketing as a product surface that can be engineered and automated
  • Prior exposure to a product-led growth strategy and usage-based business model
  • BA/BS degree or higher, with technical degrees a plus


Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).

The US base salary range for this full-time position is $190,000 - $270,000 + bonus + equity + benefits.

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