Founding Go-to-Market

talentpluto

$200K — $400K *
US-AnywhereRemote in United States
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in a go-to-market role, ideally in financial services or tech
  • Strong communication and interpersonal skills for client interactions
  • Ability to learn and convey complex technical concepts clearly
  • Background in finance or relationship management is preferred
  • Experience with investment banking, private equity, or financial institutions is a plus

Responsibilities

  • Drive marketing, branding, and growth initiatives to convert leads
  • Run live demos with key financial clients
  • Manage and nurture client relationships during pilot programs
  • Collaborate with product teams to integrate client feedback
  • Contribute to the development of the go-to-market strategy as the company grows

Benefits

  • Remote work flexibility
  • Opportunity to define and shape the go-to-market role
  • Direct collaboration with founding team
  • Real career growth potential as the company scales
  • Participation in equity ownership opportunities
Full Job Description
Location: Remote (United States)

Work Model: Remote

Industry: AI for financial services

Compensation: ~$200K base, up to ~$400K OTE (plus equity; structure flexes with seniority)
The Opportunity

This is a founding go-to-market role with room to shape its own scope. Depending on your background, the seat can lean more toward sales or more toward go-to-market strategy and operations. You will spend your time across marketing, branding, and growth, working the waitlist, running demos, and serving as the trusted point of contact for clients through pilots and beyond.

You will work directly with the founding team in a flat, fast-moving environment and have a real path to grow as the company scales.
Responsibilities
  • Drive marketing, branding, and growth efforts, including converting a large waitlist
  • Run demos with investment banks, private equity firms, and hedge funds
  • Own client relationships through pilots, serving as the key point of contact
  • Partner closely with the team to sharpen the product based on client feedback
  • Contribute to go-to-market strategy and operations as the company scales
Requirements
  • Personable, sharp, and able to grasp and speak to technical concepts
  • Genuine interest in startups and passion for the product
  • Strong on your feet in client-facing settings
  • A background in finance or relationship management (more important for earlier-career candidates; more senior candidates with strong, relevant selling experience may not need direct finance experience)
  • Bonus: experience in investment banking, private equity, or selling into financial institutions

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