Founding Field & Events Marketer

Wing Assistant

$80K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1 to 4 years of experience in event marketing or coordination, preferably B2B or tech.
  • Proven track record of organizing events from start to finish with measurable outcomes.
  • Experience managing event budgets, tracking expenses, and forecasting effectively.
  • Ability to define KPIs and create reports linking event performance to revenue.
  • Keen interest in AI applications for enhancing event marketing tasks.
  • Basic familiarity with HubSpot CRM for event management and tracking.
  • Strong project management skills to oversee multiple logistics and vendors.

Responsibilities

  • Source and prioritize industry events that align with the company's goals.
  • Negotiate contracts with vendors and event organizers for optimal terms.
  • Plan and execute all logistical details for events, ensuring smooth operations.
  • Serve as the on-site contact at events, managing setup, operations, and troubleshooting.
  • Prepare the team with detailed briefings before each event.
  • Collaborate with sales to enhance lead generation pre- and post-event.
  • Manage event budgets, tracking all costs and adjusting forecasts as needed.
  • Set clear event KPIs and generate reports on outcomes to improve future strategies.

Benefits

  • Opportunity for rapid career growth and leadership development.
  • Access to upskilling and productivity software.
  • Paid time off and health insurance benefits.
  • High level of autonomy and low bureaucratic processes in decision making.
  • Direct working relationship with founding team members.
  • Visibility in key company functions and significant ownership of event marketing role.
Full Job Description
We9re hiring a Field & Events Marketer to own our presence at industry events, tradeshows, and conferences across North America. You9ll source the right shows, run them end to end, and be the person on the ground making sure every event drives real pipeline.

This is a hands-on role for someone 1-4 years into their career who loves logistics, thrives in fast-paced environments, and gets a kick out of pulling off a great event. You9ll partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue.

Why This Role

You9ll own a high-visibility function from day one. Every event is a chance to shape how customers, prospects, and the industry see us. If you want to grow fast, take real ownership, and build a portfolio of events you9re genuinely proud of, this is the seat for you.

What You9ll Do

  • Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
  • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
  • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
  • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
  • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
  • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
  • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
  • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.
  • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn9t, and how to improve next time.


What We9re Looking For

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
  • A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them.
  • Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI.
  • Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
  • Genuinely into AI and using it to work smarter. You can show us specific projects, tools, or workflows where you9ve used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have.
  • Familiarity with HubSpot is sufficient on the CRM side; we9ll take care of the rest.
  • Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball.
  • Comfortable negotiating with vendors and event organizers to get the best terms.
  • Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease.
  • Calm under pressure. Things go wrong at events; you problem-solve on your feet.
  • Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand.


Location and Work Authorization

This is a fully remote role open to candidates based in the US or Canada. Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights. This keeps travel costs reasonable and gets you to events without painful layovers.

Qualifying US hubs include (but aren9t limited to):
  • Atlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA).

Qualifying Canadian hubs:
  • Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Montreal (YUL).

If you9re near another major hub with strong direct connectivity to the cities where industry events typically happen (Las Vegas, Orlando, San Francisco, NYC, Chicago, Austin), we9d love to hear from you.

Work authorization: You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role.

Nice to have
  • Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast.
  • Experience working with international events or vendors.
  • Background in B2B SaaS or a similar fast-paced tech environment.


$80,000 - $100,000 a year

- Competitive salary

- Performance-based bonuses

- Software for Upskilling & Productivity

- Paid Time Off

- Health Insurance

- High autonomy, low bureaucracy

- Fast-track to leadership for high performers

- Direct access to founding team

- High visibility, autonomy and ownership

Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

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