Founding Engineer - ML Demand Generation

Clera

$220K — $300K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-10 years of ML engineering experience in demand generation or growth marketing
  • Strong proficiency in Python with experience in PyTorch and/or TensorFlow
  • Experience integrating with marketing and CRM platforms like HubSpot or Salesforce
  • Familiarity with advertising APIs for campaign optimization
  • Proven ability to build data pipelines for analytics and A/B testing
  • Track record of developing solutions for lead scoring and conversion prediction
  • Experience with LLMs and generative AI techniques
  • Strong cross-functional communication skills
  • Bachelor's degree in Computer Science, Engineering, Mathematics, or related field, or equivalent experience

Responsibilities

  • Build ML models to optimize lead scoring and campaign performance
  • Automate demand generation workflows for audience segmentation and outreach
  • Design data pipelines for behavioral analytics and experimentation
  • Collaborate with marketing and product teams to align ML solutions with growth goals
  • Experiment with LLMs and recommendation systems for content generation
  • Establish data-driven frameworks for optimizing channels and tracking ROI

Benefits

  • Visa sponsorship available
  • Fully on-site role in Mountain View, California
Full Job Description
About the Role

This is a founding-level ML engineering role at the intersection of data science and growth strategy, sitting at the core of a fast-moving AI/ML data and services company. You'll build intelligent systems that drive user acquisition, lead conversion, and campaign performance - turning machine learning directly into measurable business impact.
What You'll Do
  • Build ML models to optimize lead scoring, conversion prediction, and campaign performance.
  • Automate demand generation workflows, from audience segmentation to personalized outreach.
  • Design data pipelines for behavioral analytics, targeting, and experimentation.
  • Collaborate with marketing and product teams to translate growth goals into measurable ML solutions.
  • Experiment with LLMs, recommendation systems, and generative AI for content and outreach.
  • Establish data-driven frameworks for channel optimization and ROI tracking.
What We're Looking For
  • 3-10 years of hands-on ML engineering experience in demand generation, growth marketing, or data-driven marketing domains.
  • Strong Python proficiency with practical experience using PyTorch and/or TensorFlow for building and deploying models.
  • Experience integrating with marketing and CRM platforms (e.g. HubSpot, Salesforce) in ML-driven workflows.
  • Familiarity with advertising APIs (e.g. Google Ads API, Meta Ads API) for model-driven campaign optimization.
  • Proven ability to build data pipelines for A/B testing, audience segmentation, and behavioral analytics.
  • Track record developing solutions for lead scoring, conversion prediction, and performance optimization.
  • Experience with LLMs, recommender systems, and generative AI techniques.
  • Strong cross-functional communication skills; comfortable translating growth goals into engineering deliverables.
  • Bachelor's degree in Computer Science, Engineering, Mathematics, or a related field - or equivalent practical experience.
Compensation & Benefits

Base salary range: $220,000 - $300,000 USD annually. Visa sponsorship is available for this role.
Location

This is a fully on-site role based in Mountain View, California, US.

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