Marriott International

FLEX Senior Manager, Premium Brands

Marriott International • $100K — $130K *
Bethesda, MD 20817In-Person
Hospitality & Recreation
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • 5+ years of experience in brand or operations with proven performance.
  • 3+ years of experience in strategy, consulting, or project management.
  • Experience in the hospitality sector or brand management.
  • Strong project management skills with ability to prioritize tasks.
  • Advanced presentation skills for stakeholder communication.
  • Demonstrated ability to manage complex projects and ambiguity effectively.

Responsibilities

  • Support the development of brand strategy leveraging consumer and competition data.
  • Execute new initiatives and projects aligned with brand strategy.
  • Create and manage project plans from initiation to completion.
  • Inform business strategies with consumer and market trend insights.
  • Collaborate on brand talent strategies and service programs.
  • Partner with marketing on customer-facing brand communications and collateral.
  • Lead brand experience projects to enhance brand differentiation.

Benefits

  • Opportunity to drive significant change and innovation.
  • Engage with a motivated and dynamic team.
  • Support personal and professional growth in a leading hospitality organization.
Full Job Description
Job Description

The FLEX Senior Manager, Premium Brand Management is a member of the Premium brand team, which includes Marriott, Sheraton, Autograph Collection, and Tribute. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus towards growth. The role will be responsible for supporting Premium Long-Term Differentiation projects, key brand initiatives, brand differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy.

The ideal candidate will demonstrate deep knowledge of brand strategy and development, products, systems, and processes and keep up-to-date technically, applying new knowledge to the job. They will also be highly collaborative, able to work effectively with diverse groups of stakeholders and partners. This role will require excellent project management skills, including the ability to manage multiple projects and priorities simultaneously.

The successful candidate will have the opportunity to drive significant change and innovation within the brand, working with a highly motivated and dynamic team.

CANDIDATE PROFILE

Education and Experience

Required

  • Bachelors' degree from an accredited college or university in Business Administration, Marketing, or related major


  • Five or more years' relevant professional experience in brand, operations, or related function demonstrating progressive career growth and a pattern of exceptional performance.


  • Three or more years of experience in strategy, business consultancy or project management .


  • Hospitality and/or branding experience


  • Project management experience


  • Experience with advanced presentation skills


  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.


  • Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment.


Preferred

  • Prior Marriott experience


CORE WORK ACTIVITIES

Brand Strategy & Multi-Year Planning

  • Supports the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs.


  • Identifies and executes new initiatives and projects for the brand to pull through strategy for the designated brand.


  • Creates project plans, guides and engages respective project teams throughout the project from kick off to implementation


  • Informs business strategies, plans and initiatives with relevant consumer and market trend data Strategy Execution


  • In partnership with the brand service programs and the brand talent organization, supports the brand-specific direction of the talent strategy, service culture programs and training tools as well as talent strategy recruitment resources and processes.


  • Partners with the Global Marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc.


  • Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts. Represent the brand for external media opportunities.


  • Defines and develops compelling brand promotions in partnership with the brand marketing team that can be executed globally to drive revenue and PR buzz.


  • Leads brand experience projects to drive brand differentiation and preference. Supports the development of brand proof points related to Move Well and related resources in partnership with the global operations team


  • Partners with owner - franchise services organization to further drive owner satisfaction, owner communication and support, building a competitive value proposition for owners and franchisees to drive growth for the brand


Product and Service Support

  • Sustains and refreshes existing product and services.


  • Responds to field questions around new and existing programs, platforms and initiatives.


  • Updates Marriott Global Source (MGS) with new or refreshed content.


  • Creates alignment and document new product and service standards.


  • Provides technical and tactical operational design on existing projects.


  • Creates Job Aids to support new, refreshed or existing programs or initiatives.


  • Collaborates closely with other cross-functional teams including Design.


  • Uses systematic processes to solve operational challenges.


  • Constantly thinks about new and improved features that will create value.


  • Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels.


  • Develops new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand's image and can be executed by the hotel teams.


Support to annual process

  • Provides content, feedback and updates as needed for Brand Standards Audit (BSA).


  • Provides updates and input to Operations Standards.


  • Serves as the liaison between brand operations, brand marketing, digital and social media as needed.


  • Provides openings support to new properties coming into our system.


About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Hospitality & Recreation
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ
MAR
* Ladders Estimates

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