Marriott International

FLEX Director, Digital Data Product Governance Lead

Marriott International • $145K — $175K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a quantitative, technology, business, or related discipline; advanced degree preferred.
  • 8+ years of experience in data governance or related field with proven performance.
  • Hands-on understanding of digital data collection tools like Adobe Analytics and dataLayer.
  • Experience establishing enterprise-scale governance frameworks and data quality controls.
  • Knowledge of privacy regulations like GDPR and their operational implications.
  • Ability to lead and influence a matrixed organization effectively.
  • Strong written and oral communication skills for executive presentation.

Responsibilities

  • Establish and enforce enterprise standards for data collection across digital properties.
  • Own data quality and lineage documentation to ensure traceability from collection to activation.
  • Build governance frameworks for regulatory compliance and consent enforcement.
  • Ensure data is reliable and ready for personalization and AI use cases.
  • Design an enterprise-wide digital data governance framework including eventing and consent management standards.
  • Define KPIs for tracking technology and governance compliance, monitoring unauthorized trackers.
  • Drive implementation across teams, making governance decisions directly.

Benefits

  • 401(k) plan and stock purchase plan.
  • Discounts at Marriott properties.
  • Commuter benefits and employee assistance plan.
  • Childcare discounts.
Full Job Description
Job Description

This is a temporary position.

The assignment duration is through September 27, 2027

JOB SUMMARY

The FLEX Director, Digital Data Product Governance Lead is a dedicated leadership role responsible for operationalizing data governance across Marriott's Marketing & Digital Data Products. Sitting within the Enterprise Data, Analytics & AI (D&AI) organization, this role owns the standards, frameworks, and day-to-day execution that ensure our digital data is trusted, defensible, compliant, and activation-ready across marketing technology vendors and all downstream data products.

This is an embedded data product leader - not a coordination or oversight function. The FLEX Director, Digital Data Product Governance Lead will be accountable for driving execution and decision-making across cross-functional teams (Product, Engineering, Legal, and Marketing), owning enterprise-wide collection standards, data quality and lineage, consent enforcement, and regulatory defensibility. The role operationalizes governance so that data flowing through our digital supply chain can be reliably used for personalization, media measurement, and AI use cases.

This leader will establish that proactive model - turning fragmented collection standards, inconsistent taxonomy, and data quality gaps into a governed, high-value first-party data foundation.

CANDIDATE PROFILE

Education and Experience

Required
  • Bachelor's degree in a quantitative, technology, business, or related discipline; advanced degree preferred.
  • 8+ years of professional experience in data governance, digital data management, data product management, or a closely related discipline, with a pattern of progressive growth and strong performance.
  • Deep, hands-on understanding of digital data collection and instrumentation (e.g., Adobe Analytics / Adobe Experience Platform, dataLayer, tag governance) and how it feeds downstream data products.
  • Demonstrated experience establishing governance frameworks, taxonomy/metadata standards, data lineage, and data quality controls at enterprise scale.
  • Working knowledge of privacy and consent regulations and their operational implications (e.g., CPRA/CIPA, GDPR), and experience translating them into defensible controls.
  • Proven ability to lead and influence across a highly matrixed organization (Product, Engineering, Legal, Marketing) and to drive execution with clear ownership and decisioning authority.
  • Demonstrated knowledge of data modeling and product lifecycle concepts; experience with Snowflake / modern cloud data platforms strongly preferred.
  • Superior written and oral communication and executive presentation skills.


Preferred
  • Experience in hospitality, travel, retail, or other consumer-facing industry with large-scale first-party digital data.
  • Privacy certification (e.g., IAPP CIPP/CIPM) or equivalent demonstrated privacy fluency.
  • Management consulting or transformation experience standing up new operating models or capabilities.


CORE WORK ACTIVITIES

  • Data Collection Standards - Establish and enforce enterprise eventing standards, site and campaign taxonomy, and consent-aligned data collection across web and mobile digital properties.
  • Data Quality, Lineage & Documentation - Own data quality, lineage, and documentation across AEP and downstream data products, ensuring traceability from collection through activation.
  • Governance & Defensibility - Build and operationalize governance frameworks that ensure defensibility and regulatory compliance (e.g., consent enforcement, tracking-technology inventory, observability and monitoring KPIs).
  • Activation Readiness - Ensure governed data is ready and reliable for personalization, media measurement, and AI/ML use cases across the enterprise.
  • Design, document, and operationalize an enterprise-wide digital data governance and measurement framework, - including eventing standards, a unified site taxonomy aligned to the customer journey, and consent management standards aligned to applicable regulations (e.g., CPRA/CIPA).
  • Own consent enforcement, tracking-technology inventory and reconciliation, defining and monitoring governance KPIs (e.g., unauthorized tracker rate, % of trackers firing post-consent).
  • Establish data lineage, documentation, and quality standards across AEP and downstream MDP/Snowflake data products so consumers know exactly what they can rely on.
  • Serve as the hands-on, accountable owner who drives implementation across Product, Engineering, Legal, and Marketing - making governance decisions rather than coordinating others to act.
  • Partner with Legal and the Global Privacy Office to translate evolving regulatory requirements into business implications, remediation plans, and defensible controls.
  • Drive resolution of open audit findings and remediation items related to cookie management, data collection, and tracking, standing up a proactive operating model so compliance is designed in rather than addressed late.
  • Define observability and monitoring approaches for the digital data supply chain, partnering with Global Technology on instrumentation, pipelines, and platform architecture.
  • Embed governance requirements into data product development and the Product Operating Model, ensuring standards the delivery teams build against are clear, documented, and adopted.
  • Establish activation-readiness criteria so governed data can be confidently used for personalization, media measurement, and AI use cases.
  • Report on governance posture, compliance status, data quality, and remediation progress to leadership and cross-functional stakeholders on a regular cadence.

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.

Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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