About the role

We are seeking a mid-level Brand Systems Designer to serve as the production backbone of the Brand Systems team - the designer who keeps brand standards precise, assets sharp, and guidelines alive across a high volume of work. This role blends brand identity execution, commercial design, and multichannel output across print, digital, OOH, and marketing applications. You should be equally comfortable refining a logo system and producing packaging layouts, paid media assets, or email templates that stay rigorously on-system.

This is not a template-fill role. The ideal candidate combines strong production craft with a genuine understanding of brand systems - knowing not just how to follow the standards, but why they exist - and brings an active curiosity about how AI tools can accelerate and elevate creative output.

What you'll do

Build the Brand Identity Foundation
• Lead logo identity development from brief through delivery - primary marks, sub-brands, lockup systems, and the rationale that holds the system together
• Architect brand systems end-to-end: define the standards for typography, color, iconography, photography direction, and imagery that scale across print, digital, and environmental applications
• Own brand guideline development - building documents that are strategic, comprehensive, and written to be used by designers, partners, and vendors - not filed away

Extend the Brand Across Channels
• Establish how brand identity extends into 3D, motion, and video: concept and art direct across these channels, setting the creative standard for the team
• Lead concepting for OOH, experiential, and environmental activations - translating brand systems into spatial and large-format contexts
• Curate photography and imagery direction: develop art direction standards and creative briefs that keep visual output consistent across brand and commercial contexts

Drive Commercial and Campaign Output
• Apply brand systems thinking to commercial work - across brand touchpoints and visual frameworks that feed into print, packaging, campaign layout, paid media, marketing, and email
• Contribute brand strategy copywriting: naming, messaging frameworks, brand voice guides, and positioning language in partnership with copy and strategy leads.

Nice to Have
• Agency, consultancy, or fast-paced in-house experience managing multiple brand identities and campaigns simultaneously - ideally across franchise, multi-location, or licensed brand environments
• Background in packaging design - dieline familiarity, print spec awareness, or retail and CPG production context
• Experience applying motion design or video tools (After Effects, Premiere, Cinema 4D, Blender, Keyshot, or equivalent) with a desire to grow in that direction
• Familiarity with Figma for design systems documentation or digital handoff workflows

Qualifications

Experience
• 4-7 years of experience in brand identity design, brand systems, or related creative field.

Skills
• Expert-level proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) - works directly in

production files, not just at the concept level.
• Strong working knowledge of motion and 3D tools (After Effects, Premiere, Cinema 4D, or equivalent)

- able to concept and art direct; hands-on execution strongly preferred.

Mindset
• Genuinely motivated by business outcomes. You care that your research leads to better conversion,

not just better-looking decks.
• Proven track record authoring brand guidelines and making system-level decisions, not just

applying standards set by others.

Why This Role
• You're building alongside leadership - your work feeds directly into the Creative Director of Brand

Systems, not into a queue where it loses context or momentum
• Work across a diverse portfolio of brands where craft and systems thinking are equally valued - no

two weeks look the same across identity, packaging, commercial, OOH, and campaign work
• Build production depth and grow toward strategic contribution alongside senior brand design

leadership - this role is positioned to take on greater ownership as the team scales
• Contribute to a fast-moving, multi-channel creative environment where the work is visible, the impact

is measurable, and what you ship helps shape how Softline's brands look, feel, and scale across

every touchpoint

Benefits & Perks:
• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays

The pay range for this role is:

100,000 - 140,000 USD per year (Softline HQ)