Field Sales Director (West)

OmniCable

$120K — $150K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in field sales or sales leadership roles
  • Strong coaching and development skills
  • Proven ability to drive strategic relationships
  • Experience with territory planning and performance management
  • Excellent cross-functional collaboration abilities
  • Strong understanding of sales processes and CRM systems

Responsibilities

  • Lead and develop a high-performing sales team including TSRs and agencies
  • Drive territory planning and performance accountability
  • Clarify roles and responsibilities for coordinated execution
  • Support strategic relationship building with key distributors
  • Orchestrate engagement across various customer personas
  • Participate in strategic customer engagements for high-impact opportunities
  • Partner with internal teams for product commercialization
  • Reinforce consistent sales processes and usage of reporting tools

Benefits

  • Opportunity for professional growth and development
  • High-level leadership role impacting overall sales strategy
  • Collaboration with cross-functional teams
  • Significant travel opportunities within the Western region
  • Flexible engagement with both sales agencies and internal teams
Full Job Description
Field Sales Director (Western Region) | OmniCable

OmniCable is seeking a Field Sales Director (FSD) in the Western Region that will provide senior-level sales leadership and execution oversight across assigned regions or markets. This role is focused on leading and enabling the field selling motion, ensuring consistent execution of OmniCable's go-to-market strategy through Territory Sales Representatives (TSRs), independent sales agencies, and aligned internal partners.

This position is leadership-anchored, not a primary transactional selling role. The Field Sales Director drives results through coaching, prioritization, strategic relationship development, and cross-functional coordination, with selective direct customer engagement used to accelerate high-impact opportunities.

Please note that while we welcome external applications, we prioritize our internal talent and their growth and development.

Key Responsibilities
  • Lead, coach, and develop a high-performing field sales organization, including TSRs and independent sales agencies.
  • Drive disciplined territory planning, opportunity prioritization, and performance accountability across the field.
  • Establish clarity around roles, responsibilities, and decision rights across TSRs, agencies, and technical partners to ensure coordinated execution.
  • Support strategic relationship development with distributor leadership and key customer stakeholders in partnership with Regional Sales Leadership.
  • Orchestrate field engagement across customer personas including procurement, inside sales, outside sales teams, and project stakeholders.
  • Participate selectively in strategic customer engagements and complex opportunities where senior-level involvement adds value.
  • Partner cross-functionally with Product, Marketing, Sales Enablement, Supplier Relations, and Operations to support commercialization of new products and services.
  • Reinforce consistent usage of sales processes, CRM, reporting tools, and performance dashboards.


Success in This Role Is Measured By
  • Field adoption of sales processes and execution standards
  • Sales team and agency performance improvement
  • Territory revenue growth and margin discipline
  • Increased participation and success in prioritized project opportunities
  • Adoption and growth of new products and services


Work Environment
  • The position must be located in the Western region
  • Travel required: 50-75%
  • Collaboration with cross-functional teams is frequent, requiring strong virtual communication and coordination skills

Similar Jobs

More Jobs at OmniCable

More Business Services Jobs

Find similar Field Sales Director (West) jobs: