Field Marketing Specialist

Arch.co

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in field marketing, event marketing, demand generation, or related role, preferably in B2B SaaS, fintech, or financial services
  • Proven experience in managing end-to-end marketing programs from strategy to measurement
  • Successful track record of building programs that generate measurable business outcomes
  • Strong project management skills for juggling multiple complex programs simultaneously
  • Excellent communication skills for cross-functional partnerships with Sales and stakeholders
  • Detail-oriented with strong ownership and follow-through abilities
  • Comfortable in a fast-paced environment with developing processes
  • Familiarity with CRM and marketing systems like Salesforce or HubSpot

Responsibilities

  • Own all logistics for events including tradeshows, conferences, and roundtables
  • Manage timelines, budgets, and vendor relationships for all marketing programs
  • Create workflows for pre and post-event follow-up to optimize engagement
  • Keep the event calendar updated and ensure clear communication of details internally
  • Craft targeted event formats to engage high-priority markets and accounts with Sales
  • Track event outcomes to measure pipeline contribution and ROI with Marketing Ops
  • Develop and refine operational playbooks for scalable marketing programs

Benefits

  • Collaborative team environment that encourages dynamic teamwork
  • Significant ownership from day one with a high impact on company direction
  • Established product market fit with strong organic growth
  • Strong team community with mutual support and trust
  • Modern, energizing office space at 199 Water Street for enhanced collaboration
  • Complimentary lunches to foster team bonding and discussions
Full Job Description
The Role

Arch is seeking a Field Marketing Specialist to build and scale our field marketing function during a period of rapid growth. Reporting directly to the Head of Marketing, you will own the strategy and execution of Arch's field marketing programs, including tradeshows, conferences, webinars, roundtables, and executive hospitality events.

This is a highly impactful role at the intersection of marketing, sales, and customer engagement. You will build the programs, processes, and measurement frameworks that turn events and regional campaigns into meaningful pipeline opportunities. You will partner closely with Sales, Product Marketing, Growth Marketing, and Marketing Operations to ensure every program reaches the right audiences, drives high-quality conversations, and delivers measurable business impact.

The ideal candidate is a hands-on builder who thrives in ambiguity and enjoys creating programs from the ground up. You are equally comfortable developing event strategy, managing execution details, analyzing performance, and collaborating with GTM teams to drive results.

Your responsibilities will include:
  • Own end-to-end logistics for Arch's event program across tradeshows, industry conferences, webinars, roundtables, and hospitality events
  • Manage timelines, budgets, vendor relationships, and on-site coordination across all programs
  • Build pre-event and post-event workflows that ensure every program generates a clear and consistent follow-up motion
  • Maintain the event calendar and communicate program details clearly to internal stakeholders
  • Partner with Sales to identify high-priority markets and design targeted, curated formats including roundtables, dinners, and intimate hospitality events that extend event momentum and drive the right conversations with the right accounts
  • Partner with Marketing Ops and Revenue Ops to track event-sourced and event-influenced pipeline, attendance quality, and event ROI
  • Maintain budget tracking across all programs and flag variances proactively
  • Contribute to the operational playbooks that make the event program repeatable and scalable
Reach out to us if you have:
  • 3+ years of experience in field marketing, event marketing, demand generation, or a related GTM marketing role, ideally within B2B SaaS, fintech, wealthtech, or financial services
  • Experience owning end-to-end marketing programs, including strategy, planning, execution, and measurement
  • A track record of building programs that generate measurable business outcomes, including pipeline contribution and revenue impact
  • Strong project management skills with the ability to manage multiple complex programs simultaneously
  • Excellent cross-functional communication skills and experience partnering closely with Sales teams and senior stakeholders
  • A highly organized, detail-oriented approach with strong ownership and follow-through
  • Comfort operating in a fast-paced, evolving environment where processes are still being built
  • Experience working with CRM and marketing systems such as Salesforce, HubSpot, or event management platforms
What success looks like in year one:
  • Arch has a scalable field marketing engine with clear processes, playbooks, and operating rhythms
  • Event strategy is aligned with GTM priorities and focused on reaching high-value prospects and customers
  • Programs are consistently executed on time and within budget
  • Field programs contribute measurable pipeline and revenue impact
  • Sales teams have the tools, insights, and support needed to maximize every field marketing investment
  • Regional campaigns and executive engagement programs are established and driving meaningful market engagement
A Note about us:

Most of our full-time roles are based onsite at our New York City office, where our team thrives on in-person collaboration and dynamic teamwork. Being onsite daily enables us to build strong connections, move quickly, and deliver exceptional service to our clients.

For select roles, we are also open to candidates based in Boston. If a role is open to Boston, it will be listed explicitly in the job location.

We encourage applicants who are located in or open to relocating to the listed location to apply and join us in this hands-on, collaborative environment
Some perks of working for Arch include:
  • Strong Team - You'll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.
  • Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. You'll be involved in discussions that drive the growth and direction of our platform from the very beginning.
  • Product Market Fit - We have strong product market fit, exceptionally low churn, and have grown mostly organically through word of mouth.
  • Team community and camaraderie - We have enormous trust in each other and always do what we can do to support one another. We're always ready to step in to help.
  • Great office: Our new home at 199 Water Street gives us a beautiful, energizing space to come together as a team, collaborate more easily, and keep building the next chapter of Arch.
  • Lunch is on Us - We'll keep the team fueled with lunch in the office, whether you're catching up with teammates, talking through an idea, or just taking a well-earned break.

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