Field Marketing Manager

Float Financial Solutions Inc.

• $80K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in field marketing, ABM, or a related revenue-facing role in a high-growth B2B environment.
  • Proven record of converting pipeline into closed-won revenue, with demonstrable metrics.
  • Experience in establishing repeatable programs, focusing on long-term success rather than one-off events.
  • Proficient in budget management linked to customer acquisition costs (CAC).
  • Strong operational skills, maintaining updated roadmaps and efficient stakeholder meetings.
  • Adept at building relationships that foster genuine introductions and community standing.
  • Practical use of AI tools for research and campaign execution.

Responsibilities

  • Own field and account-based marketing (ABM) programs from qualification to closed-won outcomes.
  • Create durable marketing strategies that focus on customer engagement and acquisition.
  • Develop a continuous customer engagement schedule including webinars and spotlight moments.
  • Actively represent Float within the finance community, implementing creative outreach strategies.
  • Manage the bi-annual customer conference, Float Forward, overseeing all aspects from planning to post-event follow-up.
  • Keep a dynamic roadmap visible to all key stakeholders, ensuring regular check-ins and updates.
  • Oversee vendor relationships, ensuring timely communications and adjustments during program execution.

Benefits

  • Join a rapidly growing fintech company in Canada.
  • Make a significant impact in a role designed for high autonomy and growth.
  • Work alongside a supportive and ambitious team.
  • Enjoy competitive compensation, equity options, and comprehensive benefits.
  • Hybrid work environment with in-office collaboration days.
  • Catered lunches three times a week.
  • Dog-friendly office policy that allows pets.
Full Job Description
This posting reflects a current, actively recruited opening at Float. All applications are being reviewed on a rolling basis.

About the Role

We're hiring a Field Marketing Manager to build a field function at Float that is measured on pipeline and revenue, not events delivered. You'll own account-based programmes for our top target accounts, working alongside our BDR and AE teams to create qualified pipeline, accelerate open deals and open doors into new accounts. You'll also own customer engagement, including our flagship customer conference, Float Forward, held twice a year. Reporting to the Head of Growth Marketing and supported by event contractors, you'll set the strategy and be accountable for the results: sourced and influenced pipeline, deal velocity and Float's reputation in the Canadian finance community.

What You'll Be Responsible For
  • Own field and ABM programmes end to end: set qualification criteria and sales handoffs before launch, then track every programme through to qualified pipeline and closed-won, not attendance or leads generated.
  • Build durable, repeatable programs across customer marketing and acquisition, each with a clear goal, cadence, and owner, rather than one-off event execution
  • Establish an always-on customer engagement cadence: regular customer webinars, thought leadership moments, and customer spotlights that build pipeline and retention in parallel
  • Be a genuine face for Float in the Canadian finance community: identify and deploy creative strategies that earn real introductions to new prospects and build lasting rapport, not just brand impressions
  • Own Float Forward, our flagship bi-annual customer conference, end to end: strategy, budget, logistics, and post-event pipeline follow-through
  • Maintain a live, rolling roadmap visible to sales, CSMs, and leadership, and run a tight cadence of 1:1s and stakeholder syncs with clear agendas and notes
  • Weigh every programme against the broader marketing opex envelope and factor CAC into how programmes are sized and prioritised
  • Proactively manage vendors and contractors with real oversight, and communicate schedule or activation changes early enough to protect high-value ICP moments


What You'll Bring
  • 5+ years in field marketing, ABM, or a related revenue-facing marketing role at a high-growth B2B company
  • A demonstrated track record of converting event or ABM-generated pipeline into closed-won revenue, with the metrics to prove it
  • Experience building repeatable, durable programmes with a clear cadence and owner, not just executing a single strong event
  • Genuine comfort owning a budget and connecting it to CAC
  • Strong operational discipline: you keep roadmaps current, run tight stakeholder meetings, and don't let planning docs go stale
  • A natural relationship-builder who can earn warm introductions and build real standing in a professional community, not just attend events
  • Practical, day-to-day use of AI tools to move faster on research, content, and campaign execution
About You

Here's what sets you up for success at Float:
  • You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.
  • You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively, doing what's best for the business, not just your role.
  • You Think Big and Move Fast. You're energised by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go.
  • You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
  • You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigour and always look for ways to improve how we work.
  • You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.
This May Not Be the Role for You If
  • You see success as attendance or brand impressions rather than qualified pipeline and closed-won revenue
  • You need a fixed roadmap and are uncomfortable when priorities shift mid-quarter
  • You prefer to direct AI adoption from a distance rather than build repeatable workflows with it yourself


Why You Should Join
  • Work at one of Canada's fastest-growing fintech companies
  • Make a real impact in a high-autonomy, high-growth role
  • Collaborate with an ambitious and supportive team
  • Competitive compensation, equity options, and benefits
  • Hybrid work model - we are based in Toronto with in-office days for connection and collaboration
  • Enjoy catered team lunches every Tuesday, Wednesday and Thursday
  • Bring your pup to our dog-friendly office
  • Thrive in a high-trust, high-performance culture where your work truly matters


In Short

At Float, you'll thrive if you're bold, curious, and eager to make a real impact. We're building something special-and having a lot of fun along the way. If you're excited to build, grow, and win together, we'd love to meet you.

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