Field Marketing Manager

Serval Inc

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-2 years of experience in field, event, growth, or ABM marketing
  • Willingness to learn tools like Salesforce and HubSpot
  • Strong organizational skills to manage events and deadlines
  • Basic data analysis skills for metrics evaluation
  • Collaborative with a focus on building trust with teams
  • Comfortable with fast-paced, adaptive environments
  • Creative planning capability for executing goals

Responsibilities

  • Plan and execute field marketing experiences like dinners and hackathons
  • Support ABM programs through various channels including digital and events
  • Manage logistics for field events including vendor coordination and registration
  • Collaborate with Sales to align marketing efforts with territory priorities
  • Track and report on program impact and account engagement
  • Innovate marketing tactics and push creative boundaries

Benefits

  • Be a key player in shaping the company's success
  • Opportunity for rapid professional growth with the company
  • Engage in a culture that values innovation and fun
Full Job Description
Role Overview

The opportunities that matter most are often the hardest to get in front of. As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account-based marketing (ABM) plays for our most important accounts. This is a hands-on role for someone early in their career who's eager to learn fast, get creative, and see their work directly open doors and move deals forward.

You'll get real ownership from day one, plus coaching and room to grow. As our West Coast presence expands, so will your scope, budget, and responsibility.

Who You Are
  • Creative and curious. You see an opening where others see a closed door, and you're always looking for a fresh angle to reach the accounts that matter.
  • Not afraid to try new things. You'd rather test something bold than default to "the way it's always been done" - and you learn quickly from what works and what doesn't.
  • A doer. You're happy to roll up your sleeves: pulling a report, coordinating with a venue, prepping event logistics, or dreaming up an eye-catching way to grab a prospect's attention.


What You'll Do
  • Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
  • Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
  • Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
  • Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
  • Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
  • Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.


What You'll Need
  • 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
  • Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
  • Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
  • Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
  • A collaborative style that earns trust with Sales and marketing teammates quickly.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
  • Comfortable with roughly 25% travel, up to 50% seasonally.


Nice to Have
  • Exposure to marketing toward IT, Engineering, or Security audiences.
  • Experience supporting events or campaigns in a B2B or startup environment.


What We Offer
  • Impact: Be a key player in shaping the success of our product and company.
  • Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture: Join a culture that values innovation, ownership, accountability, and fun.

Similar Jobs

More Jobs at Serval Inc

  • Product Designer
    $120K — $150K *
    San Francisco, CA 94112 (San Francisco County)
    Consumer Technology
    In-Person
  • Sales Manager, Enterprise
    $130K — $180K *
    New York, NY 10025 (New York County)
    Enterprise Technology
    In-Person
  • Sales Manager, Enterprise
    $130K — $180K *
    San Francisco, CA 94112 (San Francisco County)
    Enterprise Technology
    In-Person
  • Enterprise Account Executive
    $150K — $300K *
    San Francisco, CA 94112 (San Francisco County)
    Enterprise Technology
    In-Person
  • Enterprise Account Executive
    $150K — $300K *
    New York, NY 10025 (New York County)
    Enterprise Technology
    In-Person

More Business Services Jobs

Find similar Field Marketing Manager jobs: