Molson Coors Brewing Company

Field Marketing Manager - Non-Alc

Molson Coors Brewing Company • $109K — $143K *
Chicago, IL 60629In-Person
Food & Beverages
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5+ years sales/marketing experience in consumer goods, especially non-alc brands
  • Familiarity with retail/channel strategies and DSD, DTR, DTC routes to market
  • Broad management of marketing tools: planning, budgeting, analysis, and advertising
  • Strong verbal and written communication skills, with an emphasis on presentations
  • Ability to negotiate effectively and persuade stakeholders
  • Capable of managing complexity and ambiguity
  • Proven ability to identify opportunities and problems, transitioning from analysis to action

Responsibilities

  • Drive Fever-Tree's integration into spirits partners' retail programs and selling structures
  • Embed Fever-Tree into experiential calendars for high-impact trial moments
  • Expand partnership programming to MCBC Non Alc brands based on strategy
  • Manage day-to-day relationships with current and prospective spirits partners
  • Identify and scale co-marketing platforms for retail activity
  • Lead development of Joint Partnership Agreements with clear deliverables and measurement
  • Support broader business development, identifying strategic partnerships in new markets

Benefits

  • Commitment to caring for people and the planet
  • Community involvement and charitable giving opportunities
  • Access to Business Resource Groups for networking and leadership experience
  • Career development through First Choice Learning opportunities
  • Participation in a robust Total Rewards program including health and wellness benefits
  • Generous vacation, personal, and sick leave policies
  • Engagement with brand events, plus free beverages and merchandise
Full Job Description
Requisition ID: 39023

Crafted Highlights:

Premium spirits partnerships are a significant commercial growth lever for MCBC Non Alc and Fever-Tree. This role centralizes ownership of spirits partnerships to eliminate fragmented activation, fully leverage partner network resources and selling structures and ensure Fever-Tree consistently wins integration opportunities versus competitive mixers.

This is a revenue-driving role, not a cost center. The primary value is created through retail programming scale and improved execution consistency, supported by experiential integration and amplification, as well as broader business development opportunities that expand presence across commercial channels and platforms.

What You'll Be Brewing:
  • Ensure Fever-Tree is embedded into spirits partners' retail programs (cross-merchandising, value added packs, Consumer Incentives, etc.) and selling structures so Fever-Tree wins the mixer position at shelf and in-store versus competitors.
  • Ensure Fever-Tree is embedded into spirits partners' experiential calendars (consumer-facing and trade advocacy) and tentpoles so we show up in high-impact trial moments
  • As playbooks and operating cadence mature, partnership programming may expand to additional MCBC Non Alc portfolio brands (e.g., Naked Life) based on commercial upside and strategic fit. Additionally, this role will expand its impact by supporting broader business development initiatives that extend beyond traditional spirits partnerships
  • Own inbound/outbound engagement with current and prospective premium spirits partners; serve as day-to-day relationship lead.
  • Identify and scale co-marketing platforms that drive incremental retail activity and conversion.
  • Lead development and renewals of Joint Partnership Agreements (JPAs) in coordination with Procurement and Legal.
  • Ensure agreements include clear deliverables, timelines, funding terms, activation expectations, and a measurement approach.
  • Maintain governance and partner accountability to deliver commitments across the year.
  • Secure Fever-Tree integration into spirits partners' retail programming-partnering with Non Alc Customer Marketing and partner selling structures-to drive distribution, displays, and velocity.
  • Leverage the DSO and partner field structures to increase execution frequency and consistency across priority markets and accounts.
  • Support broader business development by identifying and expanding strategic partnerships across key commercial opportunities, including:
    • Custom brand activation spaces and in-venue bar buildouts
    • Non-traditional route-to-market partners (e.g., foodservice, partner e-commerce platforms, and other emerging or alternative distribution channels)
    • Integration of partnered recipe content into brand websites and digital platforms
  • Manage and protect the standard partner MCBC Non Alc funding split across applicable activations.
  • In conjunction with the Customer Marketing Manager, support incremental amplification as needed (e.g., Retail Media buys, co-branded POS shared across organizations).
  • Prioritize programs and investments based on scalability, execution feasibility, and commercial return.
  • Establish a consistent cadence to track adoption, execution quality, and outcomes where data is available.
  • Scale what works, address execution gaps quickly, and reduce fragmentation across teams and partners.

Key Ingredients:
  • 5+ years sales/marketing experience within a blue chip consumer goods company is required. Sound business understanding including: Non-alc brands, retail/channel, consumer strategies and DSD, DTR, DTC routes to market
  • Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
  • Ability to manage complexity and ambiguity
  • Clear and concise verbal and written communication e.g. strong presentation skills
  • Able to persuade and negotiate effectively
  • Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
  • Ability to lead by example and cultivate relationships with key stakeholders within assigned territory to advance the Non Alc. agenda

Beverage Bonuses:
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
  • Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

Pay and Benefits:

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $109,100.00$143,200.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

About Molson Coors Brewing Company

MillerCoors has a strong leadership team and dedicated, hard-working people. We're committed to building our great beer and cider brands the right way and have a deep sense of responsibility to the environment, our communities and beer drinkers. We're focused on creating big ideas and innovations that drive profitable growth and will help create a new era in the American beer industry. Add it all up and you’ll see we're dedicated to creating America’s best beer company. Cheers! +++++ This page is for those 21+ only and should not be shared with anyone under 21. Comments that are inappropriate, offensive or suggest irresponsible consumption will be deleted. Please drink responsibly.

Molson Coors Brewing Company Careers

Join the vibrant team at Molson Coors Brewing Company, a leader in the beverage industry, where innovation meets tradition. This is an exciting opportunity to be part of a company that values leadership, diversity, and professional growth. Work You’ll Do At Molson Coors, you will contribute to a legacy of great beer and beverages while pushing the boundaries through innovation and sustainable practices. Our team is composed of the brightest minds in the industry, working together to meet the challenges of a rapidly evolving market. Lead with Impact Embrace the chance to lead projects and initiatives that make a real difference. Molson Coors is at the forefront of the beverage industry, combining centuries of brewing expertise with modern technology and new marketing strategies. Join a Diverse and Inclusive Team Molson Coors is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership development programs that empower our team members to grow professionally and personally. Explore Job Opportunities Whether you’re looking for an entry-level position or a more senior role, Molson Coors offers a range of job opportunities across various functions. From brewing to marketing, logistics to finance, explore how your skills and passion can contribute to our success. Internship Programs Kickstart your career with a Molson Coors internship. Gain hands-on experience, valuable insights, and the opportunity to network with industry leaders. Our internships provide a robust platform for learning and development, setting the stage for a successful career in the beverage industry. Benefits and Culture Molson Coors is dedicated to fostering a workplace culture that promotes well-being and job satisfaction. Our comprehensive benefits package supports the health, financial security, and work-life balance of our employees. Join us and be part of a company that cares about its people and their future. Career Growth and Development We believe in nurturing talent and providing our team with the tools they need to succeed. With access to professional development courses, leadership programs, and continuous learning opportunities, your career growth at Molson Coors is limitless. Stay Connected Join Our Team Discover the exciting career paths available at Molson Coors. Search open positions that match your skills and interests. We are always on the lookout for passionate, creative, and driven team players. Keep Up to Date Stay informed with the latest company news, career tips, and industry insights—all from the people who work here. Molson Coors is a place where you can grow, innovate, and lead. Job Alert Emails Customize your subscription to receive job alerts and insider information tailored to your preferences. Explore the rewarding opportunities that await at Molson Coors Brewing Company. Molson Coors Brewing Company—where you can turn your ambition into achievement and quench the world’s thirst for outstanding beverages. Join us and make your mark in the brewing industry.
Learn more about Molson Coors Brewing Company
Size
16,300 employees
Market Cap
$10.5 billion
Industry
Food & Beverages
Net Income
-$949 million
Founded
1786
5 Year Trend
+16%
Revenue
$9.6 billion
NASDAQ
TAP
* Ladders Estimates

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