EPAM Systems

Field Marketing Manager - Interactive Entertainment & High Tech

EPAM Systems$90K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 5 years in field marketing, demand generation, or integrated B2B marketing, preferably in tech or interactive entertainment
  • Strong relationship-building skills with senior stakeholders, able to influence without authority
  • Proven experience managing end-to-end marketing campaigns with measurable B2B impact
  • Familiarity with the games development lifecycle and enterprise technology's role
  • Knowledge of the Seattle and Pacific Northwest games ecosystem
  • Proficient in marketing automation, CRM, analytics, and campaign tracking platforms
  • Exceptional communication with ability to present technical concepts to diverse audiences

Responsibilities

  • Serve as the marketing lead for EPAM's interactive entertainment vertical in Seattle
  • Collaborate with business unit leaders to establish marketing priorities and quarterly plans
  • Translate technology offerings into engaging narratives for games industry stakeholders
  • Execute integrated marketing campaigns to drive marketing qualified leads (MQLs)
  • Identify and implement diverse marketing tactics to engage decision-makers in the games ecosystem
  • Analyze campaign performance, optimizing strategies and tracking leads through the sales cycle
  • Develop marketing assets and materials to boost growth in existing client accounts

Benefits

  • Participation in a dynamic, globally-networked marketing organization
  • Opportunity to influence a rapidly growing practice in the interactive entertainment sector
  • Access to professional development resources
  • Collaborative work environment within Seattle's gaming and tech industries
  • Potential for visibility and impact in high-stakes marketing initiatives
Full Job Description
Lead enterprise technology marketing at the heart of Seattle's gaming and tech industries. EPAM Systems is seeking a Field Marketing Manager to join our North American marketing team in a high-impact, high-visibility role embedded in the Seattle market. You will serve as the primary marketing partner to senior stakeholders within EPAM's interactive entertainment vertical - one of our most strategically significant and fastest-growing practice areas in North America! In this role, you'll operate within a networked global marketing organization, driving demand generation, brand authority, and translating EPAM's enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the games industry. Ready to own a vertical, influence a market, and make your mark on one of EPAM's most dynamic practice areas? Apply today! Req #[redacted] Responsibilities Serve as the embedded marketing lead for EPAM's interactive entertainment vertical in the Seattle market, acting as a strategic partner to senior business stakeholders Partner with business unit leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue and pipeline goals Translate EPAM's enterprise technology offerings - spanning AI, cloud, and digital platform engineering - into compelling narratives that resonate with games studios, publishers, and platform holders Own and activate integrated field marketing campaigns end-to-end, driving marketing qualified leads (MQLs) through the pipeline Identify and activate the right marketing mix - including industry events, targeted digital campaigns, analyst relations, social media, and sales enablement - to reach key decision-makers across the games ecosystem Test, measure, and optimize campaign performance; report on results and track leads through the full sales cycle Monitor the competitive landscape within the interactive entertainment and enterprise technology space, translating market intelligence into strategic recommendations Develop account-based marketing assets and sales enablement materials to accelerate growth within existing studio and publisher accounts Lead case study development to capture and amplify client success stories across the games vertical Requirements Minimum 5 years of experience in field marketing, demand generation, or integrated B2B marketing, preferably within technology services, interactive entertainment, or adjacent industries Demonstrated ability to build and sustain strong relationships with senior stakeholders, including the ability to influence without authority and navigate complex organizational dynamics Proven track record of owning end-to-end campaigns and delivering measurable pipeline impact in a B2B environment Familiarity with the games development lifecycle and how enterprise technology - cloud infrastructure, AI tooling, platform engineering - intersects with studio and publisher operations Knowledge of the Seattle and Pacific Northwest games ecosystem and its key players, including studios, publishers, and platform holders Proficiency with marketing automation, CRM, analytics, and campaign tracking platforms Exceptional communication skills - able to translate technical concepts for diverse audiences and present confidently to senior leadership Strong project management skills with the ability to manage multiple high-stakes workstreams in a fast-paced, high-volume environment Resourceful, proactive, and comfortable making decisions in ambiguous situations Bachelor's degree in marketing, communications, or a related field

About EPAM Systems

EPAM Systems, Inc. is a leading global provider of digital platform engineering and development services. The company has a strong presence in North America, Europe, and Asia, and serves clients in a variety of industries, including financial services, healthcare, and retail. EPAM's services include software engineering, product development, and digital platform engineering, and the company has a reputation for delivering high-quality solutions that help its clients achieve their business goals. EPAM has been recognized as a leader in the digital services industry by a number of independent research firms, and the company has won numerous awards for its work.
Learn more about EPAM Systems
Size
58,824 employees
Market Cap
$18.2 billion
Industry
Net Income
$327.1 million
Founded
1993
5 Year Trend
+26.5%
Revenue
$2.6 billion
NASDAQ

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