We are seeking a motivated and organized
Field Marketing Manager (Events) to join our Business Development (GTM) team. This role is responsible for coordinating and executing events, conferences, and conventions that directly support our go-to-market strategy. The role will work closely with business development, marketing, partnerships, and sales teams to drive pipeline growth, strengthen industry relationships, and amplify Guardz's presence in the cybersecurity ecosystem.
This is a great opportunity for someone who is creative, detail-oriented, proactive, and excited to make a measurable impact on revenue through strategic events.
Responsibilities:- Plan and manage Guardz's participation in industry conferences, trade shows, partner summits, and customer-facing events.
- Own event logistics end-to-end: booth design, vendor coordination, shipments, promotional materials, and on-site execution.
- Partner with Business Development and Sales to align event strategy with GTM goals, including pipeline creation, lead capture, and account engagement.
- Own In-event activities to drive brand presence, sales opportunities and prospect capturing.
- Support business development initiatives such as executive dinners, roadshows, and regional field events.
- Coordinate with marketing for pre-event and post-event campaigns (registrations, follow-ups, content distribution).
- Track, report, and analyze event ROI, including lead quality, pipeline impact, and partner engagement.
- Maintain an updated calendar of events, deadlines, and deliverables.
Requirements:- 2-4 years of experience in event coordination, business development support, or field/partner marketing within the MSP industry.
- Proven experience managing professional events with measurable business impact.
- Strong project management and multitasking skills.
- Excellent interpersonal skills with the ability to engage partners, customers, and executives confidently.
- Familiarity with CRM and lead management systems (e.g., Salesforce, HubSpot) is a plus.
- Familiarity with MSP industry
- Self motivated, passionate; a team player who strives for success.
