Field Marketing Manager

Anthropic$255K — $320K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of field marketing or event marketing experience in B2B SaaS, ideally in a tech startup or hyper-growth environment
  • Proven track record of driving pipeline growth through field programs, focusing on revenue impact rather than just attendance
  • Strong project management skills to manage multiple campaigns across different regions and teams
  • Experience working collaboratively with sales and BDR teams to enhance campaign effectiveness
  • Excellent communication skills for effective influence and cross-team collaboration
  • Familiarity with marketing and event tech tools like Salesforce, HubSpot/Marketo, and others

Responsibilities

  • Own the full lifecycle of field marketing events, from strategy to execution across North America
  • Develop and manage a regional marketing calendar in collaboration with sales leadership
  • Identify key target markets and formats that drive significant pipeline and revenue
  • Ensure each program has measurable outcomes linked to pipeline targets
  • Coordinate with sales teams to optimize attendance and engagement at field events
  • Track and analyze program ROI and participant metrics to assess campaign effectiveness
  • Oversee budgets and logistics to ensure operational excellence in program execution

Benefits

  • Opportunity for flexible hybrid work arrangement with office presence once a month
  • Support for visa sponsorship for successful candidates
  • Dynamic and fast-paced work environment with an emphasis on ownership and initiative
  • Access to a diverse range of projects that significantly impact sales and marketing strategies
  • Inclusive culture that encourages applications from underrepresented groups
Full Job Description
We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences. We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle - from strategy and sales alignment through execution and pipeline attribution. Key responsibilities Field Event Strategy & Execution • Own the end-to-end strategy, planning, and execution of field events across North America - including executive dinners, roundtables, workshops, regional conferences, and roadshows • Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation • Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration • Manage sponsorships, venue relationships, speakers, and third-party event investments end to end Pipeline Generation & Accountability • Drive measurable pipeline and revenue impact from every program - own pipeline targets tied to field marketing in North America • Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up • Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts • Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics Cross-Functional Collaboration • Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals • Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets • Bring field insights back to the broader marketing team to inform campaign strategy and messaging Operational Excellence • Manage field marketing budgets with a bias toward efficiency and measurable outcomes • Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail • Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments Minimum qualifications • A proven track record of driving pipeline through field programs - you think in terms of pipeline and revenue, not just attendance • A highly self-directed and execution-oriented mindset - you move fast, take ownership, and don't wait to be told what to do • Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously • Deep experience working cross-functionally with sales, BDR, and demand generation teams • Excellent communication skills - equally effective influencing sales leaders and collaborating with marketing peers • Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar) Preferred qualifications • 7+ years of field marketing or event marketing experience in B2B SaaS - experience at a late-stage technology startup or hyper-growth public technology company is required • ABM experience and comfort using intent data to drive targeted event and account strategies • Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes • Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs Role-specific policy: For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements. Deadline to apply: None. Applications will be reviewed on a rolling basis. The annual compensation range for this role is listed below. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $255,000-$320,000 USD Logistics Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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