We are seeking a
Field Marketing Manager to own our field marketing strategy and execution. This role will identify and execute high-impact conferences and events, plan customer and prospect dinners, and drive Sales Qualified Opportunities from field activities.
In this role, you will- Develop and execute quarterly field marketing calendar, identifying key conferences, trade shows, and industry events that align with target accounts and revenue goals.
- Plan and execute executive dinners, hospitality events, and regional roadshows to engage prospects and customers in target markets.
- Own end-to-end event logistics including vendor management, booth design, collateral, registration, and on-site execution to deliver seamless experiences.
- Manage swag inventory, budget, and ordering to ensure sales and marketing teams have materials for events and prospect engagement.
- Train Account Executives on event attendance best practices, pre-event prospecting, booth engagement strategies, and post-event follow-up to maximize event ROI.
- Own Sales Qualified Opportunity generation metric from field marketing activities, tracking leads from events through to qualified pipeline and closed revenue.
- Build reporting dashboards to measure event performance including attendance, leads generated, Sales Qualified Opportunities created, pipeline influenced, and ROI by event type.
What excites us- 4+ years of field marketing or event marketing experience in B2B SaaS with a proven track record generating pipeline.
- Experience in field marketing, event marketing, or demand generation with focus on conferences and in-person events in B2B SaaS.
- Proven track record planning and executing events that generate qualified pipeline, with measurable impact on Sales Qualified Opportunities and revenue.
- Strong project management skills with ability to manage multiple events simultaneously, juggle vendors, timelines, and cross-functional stakeholders.
- Experience with event marketing tools and CRM systems (Salesforce, HubSpot) to track event performance and attribution from registration through closed deals.
- Budget management experience including forecasting event costs, tracking spend, and calculating ROI to justify field marketing investments.
- You're curious and motivated to learn new tools - you've experimented with AI in your work or on your own, you're excited about what's possible, and you've built something with it (an application, a workflow, a creative solution to a real problem) that you can walk us through.
What we offer- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Daily lunch and snacks for those working out of our office hubs.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Home internet reimbursement stipend.
- Wellness reimbursement program.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.
