Red Bull

Field Key Account Manager

Red Bull • $90K — $120K *
New York, NY 10025In-Person
Food & Beverages
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of On Premise sales experience
  • Strong analytical skills for business insights
  • Excellent written and verbal communication skills
  • Proven creativity and solution-oriented thinking
  • Self-motivated with an entrepreneurial mindset
  • Proficiency in Microsoft Excel and PowerPoint
  • Bachelor's Degree required
  • Fluency in English, additional language skills preferred

Responsibilities

  • Manage sales funnel of targeted Regional Commercial Key Accounts
  • Build strong relationships with key account decision makers
  • Develop sales pitch presentations in collaboration with marketing
  • Negotiate contracts and programming within budget constraints
  • Collaborate with Regional Key Account Sales team for successful onboarding
  • Build network awareness of Red Bull through industry multipliers
  • Participate in Trade Shows and Conferences to stay updated

Benefits

  • Travel requirement of 40-50%
  • Permanent position
  • Eligible for benefits
Full Job Description
The Field Key Account Manager is responsible for winning new regional commercial key accounts within their territory to drive volume, distribution and executional excellence against RBNA On Premise standards to achieve business plans. The FKAM is the definition of a true hunter securing new partnerships across all On Premise regional commercial key accounts. Working closely with the HQ Regional Account Manager, the FKAM will win and handoff accounts to the account management team post sale cycle.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • REGIONAL KEY ACCOUNT & FRANCHISE GROUP MANAGEMENT
    Manages sales funnel of targeted Regional Commercial Key Accounts across multiple segments of On Premise Business.
    Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
    Works with On Premise marketing to develop sales pitch presentations to move perspective accounts through the sales funnel.
    Negotiates contracts to drive execution and programming within financially approved spend thresholds.
    Works closely with RBNA On Premise Regional Key Account Sales team to drive successful onboarding of all net new business.
    Works closely with all industry multipliers to build a strong network of Red Bull top of mind awareness.
    Participates in relevant Trade Shows and Conferences to keep up with industry standards that can be leveraged in negotiation and creating account solutions.
  • ACCOUNT ANALYSIS & REVIEWS
    Regularly reviews, updates and manages the Commercial Regional Key Account Sales Pipeline with predicted volume impact.
    Leverages business insights to appeal to customer's needs and influence gains in distribution, execution, and programming.
    Identifies best practices that can be scaled in other regions, or nationally across other franchise groups.
  • COMMUNICATION & STAKEHOLDER MANAGEMENT
    Works closely with Santa Monica (SaMo) Regional Key Account Teams as well as Region On Premise Marketing (Trade & Retail) Marketing to create scaleable commercial pitch presentations.
    Aligns regional stakeholders (i.e., General Management, Directors, On Premise Team) around account priorities to reinforce execution and give/receive feedback to maximize account sales success.
    Conducts regular reviews with region leaders to around regional sales funnel performance, field needs, and balance of year focus areas to ensure business plan achievement.
    Regularly engages and informs Distributor Partners (DPs) National and Regional Account priorities, programs, and initiatives to drive alignment and ensure product availability in all accounts.
  • PLANNING & REPORTING
    Establishes and manages volume and ROI proposals for all potential partners.
    Plans yearly business planning as it pertains to the Regional Key Account Sales Funnel.
    Align with SAMO & Region on account priorities.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years of On Premise sales experience with demonstrated success of building commercial regional key account sales success.
  • Strong analytical skills with the ability to assess and utilize business insights to influence internal and external partners to drive sales.
  • Excellent communication (written & verbal), presentation and negotiation skills.
  • Demonstrable creativity and solution-orientated thinking that has driven account results that speak to consumer and account needs.
  • Self-motivated with an entrepreneurial mindset and the ability to work independently.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Bachelor's Degree required.
  • Must be fluent in English, additional language skills an advantage.
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

New YorkNew York, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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