Job DescriptionThis position must be based within Philadelphia, PA.The Field Activation Manager is responsible for delivering impactful activations across a field unit. This position will manage a team of 5-10 Activation Specialists who are each responsible for developing, promoting, and delivering consumer and/or customer activations for a large portfolio of spirit brands in target on-premise accounts.
Reporting to the agency's Field Activation Director, the role will assess and report on field activities and drive delivery against activation goals.
Core Responsibilities/Activities:- Legal and Compliance Accountability. Enforce and monitor all legal and marketing code guidelines with direct reports
- Staff Management. Hire, onboard, and coach local Activation team, providing mentorship, and career development
- Activation Strategy. Plan, track, and drive opportunities for team using market-level channel intelligence
- Network Relationships. Communicate regularly with client network to align on activation activity for local team
- Budget Management. Manage financial responsibilities for local unit, including account support and T&E planning
- Agency Engagement. Leads key initiatives on behalf of designated team including:
- Category knowledge and skills training
- Point of Sale Management
- Programming implementation
- Brand, market, competitive and consumer insight curation
- Local reporting efforts
- Cultivate Opportunities. As a local market expert, seek out opportunities within the market to leverage resources and partners for client's brand portfolio
- Travel and Work-Withs. Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges
- Drive local team culture. Highlight team successes, drive support for local initiatives across the agency team and with local client
What Success Looks Like: - Achievement of goals within market territories
- Positive 360° feedback from manager, direct reports, and client partners
- Share of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
- High team retention rate/career advancement within agency network
The physical demands of this role require the following:
- Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
- Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
- Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Qualifications- College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business strongly encouraged
- Minimum 5 years of experience in the bev-alc industry
- 2-3 years people management experience preferred
- Event management experience is a plus
- Proven strong customer relationship experience
- Strong budget management skills
- Knowledge of liquor laws, regulations, and rules
- Deep understanding of market trends and competition activity is an asset
- Excellent written and verbal communication skills
- Persuasive selling and negotiation skills are required to develop and maintain strong relationships
- Ability to work remotely
- Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
- Must have access to reliable transportation to travel to and from accounts
- Desire to lead, coach, and develop a team
- Bilingual (English and Spanish-speaking) a plus
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Additional InformationThe base compensation range for this job classification is between $90,000.00-$120,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
