Expert Marketing Measurement Manager

GSK Group of Companies

$148K — $204K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of experience in analytics, insights, or commercial strategy, preferably in healthcare or CPG
  • Experience with field sales performance data and CRM systems (e.g., Veeva, Salesforce)
  • Strong quantitative skills; proficiency in Excel and BI tools (Power BI, Tableau)
  • Experience with market data and consumer panel data is a plus
  • Proven success in cross-functional, matrixed environments

Responsibilities

  • Lead integration of Expert performance data across brands and initiatives
  • Build and evolve analytical models for quantifying Expert influence on HCP recommendations
  • Synthesize complex analyses into clear narratives for strategic decision-making
  • Partner with cross-functional teams to align Expert strategy with commercial goals
  • Maintain storytelling, reporting, and dashboarding for Expert performance
  • Translate business questions into impactful analyses for Expert deployment
  • Support pilot design for new Expert tactics and measure their impact

Benefits

  • Generous 401(k) plan
  • Tuition reimbursement
  • 6 months paid parental leave
  • Health care coverage with significant company contributions
  • Discretionary bonus opportunities tied to business performance
Full Job Description

We are seeking a highly analytical, commercially minded Expert (HCP) Analytics Lead to drive performance measurement, behavioral insights, and strategic optimization for Haleon’s Expert Team—including our field‑based HCP Sales, Expert marketing, and Operations teams.

This is a high‑impact role at the center of Haleon’s Expert growth agenda. You will shape how Expert engagement performance and impact is measured, understood, forecasted, and actioned across the organization, partnering closely with senior leaders to strengthen HCP recommendation impact, improve Expert execution, and accelerate brand growth by driving consumer awareness and trial through HCP recommendations.

Key Responsibilities

Performance Measurement & Insights

  • Lead integration of Expert performance data across brands and initiatives, ensuring consistency in KPIs, measurement approaches, and reporting frameworks

  • Build and evolve analytical models that quantify Expert influence on HCP recommendations and downstream consumer purchase behavior

  • Synthesize complex behavioral and performance analyses into clear, executive‑ready narratives that inform strategic decision‑making

  • Partner with Marketing, Sales, Medical, and Consumer Insights to align Expert strategy with broader commercial priorities

  • Maintain best‑in‑class storytelling, reporting, and dashboarding for Expert performance, including territory optimization, engagement quality, and productivity

  • Translate business questions into high‑impact analyses that guide Expert deployment, targeting, messaging, and resource allocation

  • Support experimentation and pilot design to validate new Expert tactics and measure incremental impact

*This role is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Why you?
Basic Qualifications:
  • Bachelor’s degree required

  • 5+ years of experience in analytics, insights, commercial strategy, or related fields (pharmaceutical sales, CPG, consumer health, or healthcare engagement preferred)

  • Experience working with field sales performance data, CRM systems (e.g., Veeva, Salesforce), or HCP engagement analytics

  • Strong quantitative skills; proficiency with Excel and BI tools (Power BI, Tableau)

  • Experience with market data (e.g., Nielsen, Circana, IQVIA, Ipsos) and consumer panel data (e.g., Numerator) is a plus

  • Demonstrated success operating in cross‑functional, matrixed environments

What You Bring

  • Strong ability to connect disparate Expert, HCP, and consumer data into a cohesive performance narrative

  • Excellent communication and storytelling skills, especially with senior audiences

  • Comfort navigating ambiguity and leading through complex, evolving business questions

  • Highly collaborative mindset with the ability to influence across functions and levels

  • Strong leadership and coaching capabilities with a focus on developing others

Why This Role

This is a unique opportunity to work across multiple high-priority business initiatives and develop a broad commercial and analytical skillset. You’ll gain exposure to cross-category strategy while building expertise in market analytics, consumer behavior, and performance diagnostics.

The salary range for this role is: $148,648 - 204,391 USD annually plus an annual bonus.

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

 

 

Job Posting End Date2026-09-25

 

 

 

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