NIKE, Inc

Expert, Global Football Brand Marketing - APLA

NIKE, Inc$120K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of brand marketing experience, ideally in regional and global contexts
  • Bachelor's degree in a relevant field, accepting equivalent combinations of education and experience
  • Proven ability to develop and execute seasonal and long-term brand strategies
  • Deep understanding of football culture, communities, athletes, and federations
  • Experience in leading teams, directly or indirectly
  • Familiarity with APLA markets
  • Strong digital fluency with a focus on youth consumers

Responsibilities

  • Lead and execute Nike's vision for Football across APLA, ensuring authentic connections
  • Develop seasonal and long-term brand plans that resonate culturally
  • Launch innovative football products with compelling storytelling
  • Translate global football strategies into localized executions
  • Collaborate with Sports Marketing to leverage athlete and federation partnerships
  • Influence global strategies using insights from the APLA region
  • Manage resources and budgets to align with APLA priorities

Benefits

  • Hybrid work schedule with flexibility for remote work on Fridays
  • Opportunity to collaborate with senior leaders across diverse marketing ecosystems
  • Access to a beautiful campus and innovative work environment
  • Chance to shape impactful brand strategies across varied cultural landscapes
Full Job Description
WHO YOU'LL WORK WITH
In this role, you will partner closely with senior leaders across Brand, Business, Sports Marketing, Digital Marketing, Brand Creative, Integrated Media, and Retail Marketing, working across Nike Direct and Partner ecosystems. You will collaborate with a highly matrixed set of stakeholders including Territory teams, Global Football, Product, Merchandising, Planning, Finance, Strategy, and Marketplace partners.

You will operate across a diverse, culturally rich region spanning Latin America and Asia Pacific, balancing global direction with deep local insight. Success in this role requires strong influence without authority, the ability to navigate complexity, and confidence leading across markets at very different stages of football maturity.

This role reports into the Senior Director Football Brand for APLA and plays a key role in shaping both geography and regional football brand strategy.

WHO WE ARE LOOKING FOR
We are looking for a brand leader who is equal parts strategic, culturally fluent and executionally strong, who has proven experience shaping and championing big, bold brand ideas.

You are passionate about football as culture, not just sport - and understand how it shows up differently across Brazil, Mexico, Korea, Japan, Southeast Asia, and broader Latin America. You thrive in ambiguity, can shift between big global moments and highly localized storytelling, and are energized by building teams and developing talent.

You bring a consumer-first mindset, blending creativity with data and insight to drive impact. You lead with clarity, optimism, and accountability, and you know how to create focus in complex environments. You are comfortable working across time zones, cultures, and business realities, and you bring strong judgment to decision-making in fast-moving moments.

Key experience required:
  • 7+ years of brand marketing experience, ideally across regional and global roles
  • Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
  • Proven ability to set strategy and translate it into clear seasonal offense and execution
  • Deep understanding of football culture, communities, athletes, and federations
  • People leadership experience (direct or in-direct)
  • Experience working across APLA markets
  • Excellent digital fluency and youth consumer mindset


WHAT YOU'LL WORK ON
You will lead and execute the vision for the Football consumer, shaping how Nike shows up across the region and ensuring the brand connects authentically at both global moments and local touchpoints.

Seasonal & Long-Term Brand Strategy
  • Lead and support APLA Football brand plans with consumer relevance and cultural credibility
  • Build long-term strategies around key football moments and World Cup cycle
  • Launch new football innovation through disruptive storytelling and brand experiences
  • Shape how global football platforms come to life locally
  • Athletes, Federations & Communities
  • Partner with Sports Marketing to maximize athlete and federation impact
  • Align brand storytelling with athlete expression and federation priorities
  • Champion a 365 football community mindset rooted in local culture


Strategy, Storytelling & Influence
  • Serve as a core voice in APLA Football leadership
  • Act as a strong storyteller and expert brief writer
  • Influence Global Football strategy through APLA insights


Budget, Resources & Ways of Working
  • Align resources to APLA priorities
  • Make smart trade-offs across diverse markets
  • Innovate how football marketing is executed at scale


Partner & Stakeholder Leadership
  • Lead across senior stakeholders from local to global
  • Navigate complexity with clarity and confidence
  • Influence without authority


People & Culture
  • Support and elevate territory brand marketing teams
  • Foster a culture rooted in Nike maxims and leadership behaviors


Position Schedule & Location:

This position is based at our incredibly beautiful worldwide campus headquarters location in Beaverton, Oregon. You'll work a "4/1 hybrid" schedule - Mondays - Thursdays are in the office and it's optional if you'd like to work Fridays from the Nike campus office or your home office.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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