NIKE, Inc

Senior Expert, Nike GFB Brand Management, Global

NIKE, Inc$120K — $150K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 10 years of brand marketing experience with a focus on football (soccer) ecosystem.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Deep understanding of football performance, culture, and youth trends.
  • Proven experience working with high-profile athletes.
  • Strong knowledge of Nike's brand standards and their application.
  • Demonstrated ability to lead teams through change and ambiguity.
  • Excellent communication skills, including facilitation and presentation experiences.

Responsibilities

  • Obsess over football performance and culture across both men's and women's teams.
  • Gain deep insights into football consumers to inspire storytelling.
  • Deliver long-term athlete brand plans for football athletes.
  • Lead a marketing team to create impactful storytelling and consumer journeys.
  • Design Seasonal Marketing Plans to position Nike as a premier football brand.
  • Collaborate with Sports Marketing to enhance athlete narratives within the organization.
  • Work with a diverse and talented marketing team across functions.

Benefits

  • Opportunity to work with world-class athletes and multi-disciplinary teams.
  • Access to innovative brand marketing strategies at a global scale.
  • Chance to influence and contribute to high-profile marketing campaigns.
  • Engagement in a culture that prioritizes collaboration and creativity.
Full Job Description
Who we are looking for

We're looking for an Senior Brand Expert to join our Global Football (Soccer) Team. To Be considered for this role, you will love and obsess Football as a sport and as a culture. You will be able to successfully navigate the Nike matrix with strong cross-functional relationships and innovative thinking. The candidate should be a motivated leader who is thoughtful, proactive, and collaborative.

What you will work on

If this is you, you'll be responsible for but not limited to:
  • Obsessing football (soccer) Performance and Culture, both on the Men and Women fronts.
  • Understanding the football (soccer) Consumer at a deep level inclusive of their motivations, passions and connectivity to sport to inspire aspirational storytelling and concepts.
  • Deliver long term athlete brand plans for football (soccer) athletes.
  • Leading a cross functional marketing team to inspire world class storytelling and consumer journeys taking the brand and consumer somewhere new.
  • Leading Seasonal Marketing Plans that position Nike as the top brand in football.
  • Partner with Sports Marketing to elevate athlete storytelling and athlete integration across the organization.
  • Collaborate and partner with a highly capable, diverse and world-class, multi-disciplinary marketing team.


Who you will work with

You will be reporting to the Sr. Director of Global Football Brand Management. You will work closely with Global and Geo Brand Marketing, Sports Marketing, and Business Teams to ensure that strategy and resources serve the brand and business.

What you bring
  • Minimum of 10 years of experience in brand marketing or related experience with a deep understanding of the football (soccer) ecosystem and the elite football (soccer) athlete.
  • Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • Demonstrated genuine passion, expertise and deep understanding of football (soccer) performance and culture, fashion, trends, and youth culture at large.
  • Experience work with high profile athletes and/or talent.
  • (Internal Only) Deep understanding of Nike's brand standards and how to translate them to industry leading work.
  • Forward thinking Marketeer with experience leading visionary work with creative teammates on high profile campaigns that drive brand and revenue growth.
  • Demonstrated ability to collaborate with a wide range of partners across different cultures and regions.
  • Experience leading and influencing a team of high-performers through fast-paced change and ambiguity.
  • Experience influencing leadership, teams and functional counterparts to get results in a balanced way.
  • Excellent verbal and written communication skills including meeting facilitation and presentation (Keynote).
  • Ability to travel (up to) 20%

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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