We are seeking a dynamic and results-driven Experiential Marketing Manager to lead the strategy, planning, and execution of impactful events and brand experiences that drive customer engagement, business growth, and brand awareness. This role will manage end-to-end execution of corporate events, trade shows, sponsorships, executive meetings, incentive programs, and brand activations while ensuring exceptional attendee experiences and measurable business outcomes.
What You'll Do:
- Plan, develop, and execute integrated experiential marketing programs that support First American's corporate brand and business divisions, including customer events, trade shows, sponsorships, executive meetings, incentive programs, and brand activations.
- Own end-to-end event planning and execution, ensuring exceptional attendee experiences while delivering measurable business outcomes.
- Source, negotiate, and manage relationships with venues, production partners, agencies, and event vendors to maximize quality, service, and cost efficiencies.
- Develop and manage event budgets, forecasts, and financial reconciliation while identifying opportunities for cost savings and operational efficiencies.
- Partner closely with Marketing, Sales, Communications, Product, and business leaders to develop experiential strategies that support organizational objectives and pipeline growth.
- Manage event timelines, project plans, and cross-functional workback schedules to ensure flawless execution across multiple simultaneous initiatives.
- Measure, analyze, and report event performance using key metrics including attendee engagement, lead generation, pipeline contribution, satisfaction scores, and ROI.
- Identify opportunities to introduce new event technologies, creative concepts, and innovative attendee engagement strategies that elevate the First American brand.
- Ensure brand consistency across all experiential touchpoints while maintaining a premium customer experience.
- Support continuous improvement by documenting best practices, optimizing processes, and developing scalable event planning standards.
What You'll Bring:
- 3–5 years of experience in experiential marketing, event marketing, corporate events, or integrated marketing.
- Bachelor's Degree or higher, preferably in Marketing, Communications, Hospitality, Business, or related field.
- Demonstrated experience managing multiple complex events simultaneously from concept through execution.
- Proven experience sourcing and negotiating with venues, agencies, production companies, and vendors.
- Strong experience managing budgets, financial forecasting, contract review, and event reconciliation.
- Dedicated experience owning business outcomes for Marketing and demonstrated success in driving initiatives that achieve measurable results.
- Excellent project management, organizational, and communication skills.
- Strong collaboration skills with the ability to influence cross-functional stakeholders.
- Adaptability and comfort working within a fast-paced environment with changing priorities.
- Creativity, innovation, and a passion for creating memorable customer experiences.
- Experience utilizing event management platforms, project management software, and Microsoft Office Suite.
- Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
- Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
- Forward thinking: Demonstrates a continuous improvement mindset, respecting the past, while remaining flexible and open to new ideas and driving transformation.
- Acts like an owner: Keeps the big picture in mind while managing to the inputs daily to achieve intentional outcomes. Holds “accountability” in the highest regard and instills others to follow suit. Translates results into digestible information.
Pay Range: $97,700.00 - $130,300.00 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
