Experience & Events Strategist

Questrade Financial Group

$70K — $110K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in Event Production, Field Marketing, or Project Management.
  • Experience managing hybrid events with both physical and digital components.
  • Strong project management skills with a record of meeting deadlines and strategic goals.
  • Advanced skills in creating detailed event plans and contingency logistics.
  • Detail-oriented with a focus on quality control and brand consistency.
  • Familiarity with digital tools and streaming platforms (e.g., Google Meets, Slack).

Responsibilities

  • Design and manage event scripts and schedules for high-quality physical and virtual events.
  • Oversee complete logistics including venue, catering, and digital platform setup.
  • Create attendee workflows to enhance the guest experience from start to finish.
  • Develop and maintain standardized event blueprints for consistency across events.
  • Act as project manager to align Product, Marketing, and Community teams towards event goals.
  • Manage vendor relationships ensuring quality and budget adherence.
  • Track performance metrics to assess feedback and improve future events.

Benefits

  • Comprehensive benefits plan including health and wellness.
  • Competitive incentive (bonus) program for Full-Time Permanent roles.
  • Opportunities for professional development and growth within the organization.
  • Flexibility in work arrangements with a hybrid model.
  • Supportive corporate culture that values innovation and teamwork.
Full Job Description
We're looking for our next Experience & Events Strategist. Could It Be You?

The Experience and Events Strategist is responsible for the end-to-end logistics, execution, and technical management of Questrade's physical and digital event portfolio. Reporting to the Customer Relations Manager, this role translates marketing strategies into high-impact experiences-including in-person roundtables, leadership networking sessions, and digital product launches-designed to drive client acquisition and brand loyalty.

Need more details? Keep reading...

In this role, responsibilities include but are not limited to:
  • Run of Show (RoS) Development: Design and direct comprehensive event scripts and schedules for both physical (VIP roundtables, pop-ups) and digital environments, ensuring brand alignment and premium execution.
  • End-to-End Logistics: Manage all technical and physical infrastructure, including venue procurement, catering, merchandise sourcing, and digital platform configuration (e.g., Discord, Zoom, YouTube, Slack, etc).
  • Guest Journey Design: Collaborate with creative and marketing teams to map intuitive attendee workflows, optimizing every touchpoint from registration to post-event exit.
  • Operational Standardization: Create and maintain "Event Blueprints"-standardized playbooks and templates-to ensure scalable, consistent delivery of high-quality events across different product lines.
  • Cross-Functional Liaison: Serve as the primary project manager between Product, Marketing, and Community teams to coordinate asset delivery, stakeholder briefings, and milestone tracking.
  • Vendor Management: Source and oversee third-party vendors and contractors, ensuring deliverables meet Questrade's quality standards and budgetary requirements.
  • Performance Metrics: Establish and track Key Performance Indicators (KPIs), specifically monitoring attendee feedback, customer sign-ups, and account creation data.
  • Reporting & Iteration: Translate post-event data into actionable insights to refine event formats and improve the ROI of future localized and nationwide activations.

So are YOU our next Experience & Events Strategist? You are if you...
  • Have Industry Experience: 4+ years of experience in Event Production, Field Marketing, or Project Management, preferably within a fast-paced corporate or agency environment.
  • Have Hybrid Event Expertise: Demonstrated proficiency in managing both physical event logistics (venue sourcing, onsite coordination) and digital production (live-streaming, virtual platforms).
  • Have Project Leadership Skills: Proven track record of managing complex projects with multiple internal stakeholders, ensuring deadlines are met and strategic goals are realized
  • Have Operational Contingency Planning Experience: Advanced skills in developing detailed Run of Shows and comprehensive "Plan B" logistical frameworks to mitigate technical or operational risks.
  • Have an Execution-Oriented Mindset: Strong ability to translate conceptual strategies into live activations with a focus on detail, quality control, and brand consistency.
  • Have Platform Knowledge: Working knowledge of digital engagement tools and streaming platforms (e.g., Google Meets, Slack, YouTube, Discord, or industry equivalents).


Compensation Information:
  • Base salary range: $70,000 - $110,000
  • The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.


Sounds like you? Click below to apply!

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