About the Role:You will lead the strategy, planning, and delivery of high-impact marketing experiences, content, products, services, and solutions that drive engagement, revenue, and customer value across global audiences. You will partner with stakeholders to develop audience-centric marketing strategies and oversee end-to-end campaign execution across owned, earned, and shared channels, ensuring programs deliver against business objectives and performance targets.
You will report to the Senior Manager, Experience Delivery. You will use a hybrid work schedule and be local to Durham, NC for in-office days.
You Will:- Lead the development and execution of integrated marketing strategies and campaigns, translating business goals into measurable marketing plans that drive audience engagement, registrations, revenue, and member value.
- Partner with stakeholders and cross-functional teams to identify audience needs, define strategic marketing priorities, and ensure marketing programs align with organizational objectives and growth targets.
- Own end-to-end campaign planning and delivery across channels, including development of strategic marketing briefs that define target audiences, value propositions, SMART goals, KPIs, timelines, deliverables, and expected business outcomes.
- Leverage audience insights, segmentation, journey planning, and campaign performance data to optimize the member experience, improve conversion and retention, and maximize return on marketing investment.
You Have:- Bachelor's degree
- 7+ years' experience in marketing, digital content management, digital content development or related field.
- Experience creating services, solutions, and stories that provide meaningful experiences to users through user-centric design.
- Experience developing and delivering digital marketing campaigns across multiple platforms/ channels
How We Support You:We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
The Annual Salary Range for this role is: $88,000-$120,000
Please note, this is a standard range and exact compensation may vary based on experience and location. If you'd like to understand more on the salary range, please contact the recruiter listed on this posting.
If you're interested in this role, please apply before
4 September 2026Please note that we are unable to employ individuals in the state of California.
