The Goldman Sachs Group, Inc

Executive Office, Corporate Reputation Marketing, Vice President, New York

The Goldman Sachs Group, Inc • $125K — $250K *
New York, NY 10025In-Person
Business Services
11 - 15 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • 12+ years integrated marketing experience, particularly in corporate reputation management
  • Proven success in developing integrated campaigns across paid, earned, and owned channels
  • Expertise in establishing KPIs and using data to inform marketing strategies
  • Exceptional communication skills for storytelling and engaging with senior stakeholders
  • Strong leadership abilities with experience managing teams and agency partners

Responsibilities

  • Develops and implements corporate reputation marketing strategy aligned with brand messaging
  • Collaborates with internal teams to translate strategic priorities into measurable marketing efforts
  • Works with Paid Media team on strategy, planning, and investment management
  • Serves as primary contact for agency partners, ensuring creative excellence and effective project management
  • Manages integrated marketing budget and optimizes spend
  • Sets and monitors KPIs for all marketing initiatives around corporate reputation and social impact
  • Delivers results-driven content across various channels to highlight the firm's strengths

Benefits

  • Comprehensive health and wellness offerings
  • Engagement in competitive retirement plans
  • Support for work-life balance initiatives
  • Access to professional development resources
  • Opportunity for participation in employee resource groups
Full Job Description
Job Description

About the Role

The VP of Corporate Reputation Marketing will help protect and elevate the reputation of Goldman Sachs. Responsible for the strategic development, creation, and execution of integrated marketing plans across corporate reputation, employer brand, and social impact efforts, this leader should bring strategic acumen, operational excellence, and creative firepower to develop remarkable marketing and advertising. They have a proven ability to create and deliver exceptional creative within unique constraints (like those of a globally recognized institutional brand) and demonstrable talent leading and inspiring others to get to solutions quickly and creatively.

This role partners closely with cross-functional teams (e.g., Design, Content, Digital Marketing and Channels, Paid Media) to deliver distinctive marketing strategies that bring audiences closer to what makes Goldman Sachs exceptional: our people, our insights, the firm's commercial performance, and our social impact.

The ideal candidate brings strong corporate reputation marketing expertise, proven reputational judgment, experience managing teams and agency partners, and confidence developing strategy and delivering high-quality creative outputs. This candidate will be the lead for all corporate reputation marketing activities.

This role reports to the Global Head of Corporate Reputation and Integrated Marketing. Collaborating with and leading partner teams such as Brand Strategy, Digital Marketing and Channels, Content, and Design to steward integrated marketing projects, ranging from advertising creative to social content, from ideation to execution.

Core Responsibilities
  • Sets and executes against the corporate reputational marketing strategy, which translates the corporate brand's strategic messaging pillars into timely, relevant content for distribution across owned and paid channels
  • Acts as thought partner to internal stakeholders across Human Capital Management (HCM) and the Office of Community Engagement (OCE), responsible for translating their respective strategic priorities into marketing efforts designed to produce measurable results
  • Partners with the Paid Media team to develop paid media strategy, oversee planning, manage investment, and manage publisher relationships
  • Serves as day-to-day senior point of contact to agency partners, managing the relationship, developing briefs, providing consistent feedback, managing workstreams from scope creation to final deliverables, and driving for creative excellence
  • Manages integrated marketing budget, including regular reforecasting and optimization to ensure spend and budget hygiene
  • Sets and manages annual and campaign-level KPIs for all integrated marketing efforts (i.e., corporate reputation, employer brand, social impact)

Qualifications
  • 12 plus years of relevant integrated marketing experience, including familiarity with corporate reputation positioning and messaging, fluency in paid and owned media, strong reputation management instincts, and comfort leading teams
  • Proven track record and developing and delivering integrated marketing campaigns spanning paid, earned, and owned channels
  • Experience establishing KPIs and using measurement frameworks and dashboards to optimize and inform marketing efforts
  • Standout communication skills, including the ability to tell the story of the work and its impact and confidence owning a room among senior stakeholders


Salary Range
The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

Keep up to date with the latest from Goldman Sachs Careers by subscribing to our job alert emails. Tailor your preferences to receive updates that match your career interests and stay ahead in the competitive financial sector.

Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

SEARCH GOLDMAN SACHS JOBS

READ CAREERS BLOG

At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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