Executive Events & Field Marketing Lead

Taktile

$120K — $150K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years of professional experience, with at least 3 years in field/events marketing.
  • Strong comfort engaging C-suite and VP-level buyers in financial services.
  • Proven strategic mindset, with ability to determine attendance at events based on data.
  • Demonstrated connection of marketing programs to revenue outcomes.
  • Strong program management skills within complex stakeholder environments.
  • Fluent in English with excellent communication skills, both written and verbal.
  • Experience managing budgets with accountability for performance.

Responsibilities

  • Own and develop Taktile's field events strategy and annual event calendar.
  • Set the standard for Taktile's event presence, including design and engagement strategies.
  • Manage Taktile's participation at crucial industry conferences and maximize impact.
  • Design and implement executive events that drive meaningful engagement and pipeline.
  • Develop and execute post-event follow-up strategies for converting leads to sales.
  • Collaborate with sales teams on account-based marketing programs to engage target accounts.
  • Oversee the field marketing budget and ensure optimal ROI from event investments.

Benefits

  • Join a community that values collaboration, growth, and challenge.
  • Be a part of shaping an early-stage company's success.
  • Experience a flat hierarchy with open communication with leadership.
  • Access mentorship from experienced professionals and a global network.
  • Receive an attractive equity and cash compensation package.
  • Utilize a personal development budget for learning opportunities.
  • Choose your preferred work setup, including home office equipment.
Full Job Description
About the role

We're looking for a strategic and execution-savvy Field Marketing Lead to own Taktile's entire events program and turn in-person experiences into a meaningful pipeline engine. This is a senior individual contributor role, reporting directly to our VP of Marketing. You'll define where Taktile shows up, design experiences that make a lasting impression on senior buyers in financial services, and set up exclusive executive events end-to-end. You'll set the strategy for our events and deliver flawless on-the-ground execution (supported by agencies).
What you'll do
Own the field events strategy
  • Build a strategic annual event calendar spanning owned events, third-party conferences, and partner activations - making deliberate bets on where Taktile's presence creates the most impact
  • Set the standard for how Taktile shows up: from booth design and speaking engagements to experiential moments that attendees remember long after the event ends
  • Own our presence at key industry conferences (e.g., Money20/20 and others), shape the program, and brief the team on maximizing every interaction
Build & run (executive) field programs that drive pipeline
  • Design and build Taktile's executive event program, incl. theme development, attendee curation, agenda design, facilitation, and post-event follow-through
  • Own pre-event account selection and post-event follow-up playbooks; brief AEs and BDRs on converting event engagement into qualified pipeline
  • Partner with enterprise sales to design account-based field programs (e.g., dinners, targeted activations) that engage priority accounts and accelerate deals in motion
  • Track and report on pipeline influenced, opportunities sourced, and deal acceleration attributable to field programs - you measure success in SQLs and deal velocity, not badge scans
Manage budget and vendors
  • Own the field marketing budget end-to-end, allocating across programs and ensuring strong ROI on every dollar
  • Source & manage external agencies, production vendors, and event venues
  • Build scalable processes and playbooks that allow the events program to grow
What you'll need
  • 6-8+ years of professional experience, min. 3+ in field/ events marketing
  • Genuine comfort engaging C-suite and VP-level buyers in financial services - whether that comes from client-facing work in consulting, enterprise sales, or running executive programs in marketing
  • Strategic ownership mindset: you make the call on which events to attend and which to skip, and you defend those calls with data
  • Demonstrated ability to connect programs to pipeline outcomes - you think in revenue impact, not event metrics
  • Strong program management skills across complex, multi-stakeholder environments
  • Fluent English, both written and spoken. Strong written and verbal communication skills - with both internal and external (senior) audiences
  • Experience owning a budget with full accountability for how it's spent

What We Offer
  • Work with colleagues that lift you up, challenge you, celebrate you and help you grow. We come from many different backgrounds, but what we have in common is the desire to operate at the very top of our fields. If you are similarly capable, caring, and driven, you'll find yourself at home here.
  • Make an impact and meaningfully shape an early-stage company.
  • Experience a truly flat hierarchy and communicate directly with founding team members. Having an opinion and voicing your ideas is not only welcome but encouraged, especially when they challenge the status quo.
  • Learn from experienced mentors and achieve tremendous personal and professional growth. Get to know and leverage our network of leading tech investors and advisors around the globe.
  • Receive a top-of-market equity and cash compensation package.
  • Get access to a self-development budget you can use to e.g. attend conferences, buy books or take classes.
  • Use the equipment of your choice including meaningful home office set-up.

Our Stance
  • We're eager to meet talented and driven candidates regardless of whether they tick all the boxes. We're looking for someone who will add to our culture, not just fit within it. We strongly encourage individuals from groups traditionally underestimated and underrepresented in tech to apply.
  • We seek to actively recognize and combat racism, sexism, ableism and ageism. We embrace and support all gender identities and expressions, and celebrate love in its many forms. We won't inquire about how you identify or if you've experienced discrimination, but if you want to tell your story, we are all ears.

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