Summary:Bristol Myers Squibb is transforming how it engages customers and this role sits at the center of that transformation. The Executive Director, Omnichannel and Personalization US Lead owns the strategy, platforms, and operating models that power personalization at scale across our Oncology, Cardiovascular, and Neurology Therapeutic Areas.
As the senior-most Product Owner for omnichannel enablement, this leader will translate brand and Therapeutic Area priorities into AI-driven engagement capabilities that deliver measurable commercial impact across HCP, patient, and stakeholder audiences. This is a high-visibility, high-accountability leadership role that directly shapes BMS's competitive advantage in customer engagement.
Responsibilities:Omnichannel Strategy and Roadmap- Define and evolve BMS's multi-year omnichannel vision and maturity model across all Therapeutic Areas
- Own and continuously evolve the BMS Omnichannel Blueprint to enable consistent, high-quality personalization at scale
- Prioritize capability investments based on business impact, scalability, and resource constraints
- Serve as senior-most Product Owner for omnichannel enablement with end-to-end delivery accountability
AI-Driven Personalization and Technology- Identify and scale AI tooling required for next-best-engagement, journey orchestration, and dynamic channel optimization
- Partner with CAPE and BI&T to source or build AI capabilities as part of a shared technology roadmap
- Pilot and scale agentic technologies to support personalization and field and digital orchestration models
- Ensure seamless interoperability across CRM, CDP/MDM, CMP, marketing automation, and analytics platforms
Analytics and Measurement- Establish standardized KPIs, measurement governance, and performance frameworks in partnership with CAPE and Insights and Analytics
- Leverage AI/ML-driven models and agentic frameworks to deliver actionable insights and optimize omnichannel performance
- Partner with senior leadership to translate insights into strategies that optimize brand performance
Operating Model and Ways of Working- Design and govern end-to-end omnichannel workflows from planning through activation to measurement
- Build and maintain the engagement model between brand teams and omnichannel and personalization capability experts
- Maintain playbooks, documentation, and cross-functional forums that drive consistency and operational readiness
Adoption, Change Management and Stakeholder Engagement- Lead capability adoption programs, upskilling initiatives, and enablement communities across the business
- Define and track KPIs for capability usage, time-to-activation, engagement performance, and ROI
- Own the executive narrative on omnichannel maturity progress and transformation outcomes
Vendor and Budget Governance- Lead investment planning, budget tracking, and vendor contract governance
- Manage multi-vendor ecosystem including agencies and consultancies to drive innovation and cost optimization
- Ensure proactive risk identification and compliance and audit readiness for channel execution and data usage
Team Leadership and Talent Development- Directly manage three Directors and provide strategic guidance across their teams
- Build a culture of agility, accountability, creativity, and continuous learning
- Own career pathing, skills evolution, and succession planning for the omnichannel capabilities organization
Qualifications:Required:- Minimum 10 years of experience building and executing personalized or omnichannel marketing campaigns across personal and non-personal channels
- Minimum 10 to 15 years of experience working within marketing organizations with demonstrated cross-functional influence at senior levels
- Proven track record as a Product Owner with end-to-end delivery accountability
- Hands-on expertise with enterprise-scale personalization platforms including Adobe, Salesforce, Google, and comparable providers
- Active, applied fluency with AI tools including ChatGPT, Claude, and Copilot in marketing and personalization contexts
- Experience designing operating models and engagement frameworks between centralized capability teams and brand or commercial organizations
- Demonstrated ability to build investment business cases and navigate trade-offs tied to commercial value
- Experience managing multi-layer teams including Directors and cross-functional partners in a matrixed environment
Preferred:- Pharmaceutical or heavily regulated industry experience with familiarity in HCP and patient engagement dynamics and MLR compliance
- Deep knowledge of Therapeutic Area launch cycles and multi-brand omnichannel execution
- Experience managing multi-vendor ecosystems including agencies and global consultancies
- Proficiency in machine learning and predictive analytics with demonstrated ability to translate model outputs into brand strategy
Competencies:- Strategic Vision and Roadmap Ownership
- AI and Technology Fluency Applied to Commercial Marketing
- Personalization and Omnichannel Execution at Scale
- Analytics, Measurement, and Performance Optimization
- Operating Model Design and Governance
- Executive Communication and Stakeholder Influence
- Team Leadership, Development, and Culture Building
- Innovation Mindset with Test-and-Learn Orientation
We hire for skills and capabilities, not just credentials - if this role excites you, but doesn't perfectly match your resume, we encourage you to apply anyway.
Compensation Overview:$221,000 - $267,800
The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully - carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.
Benefits:Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans - including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We WorkWhere you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
