AdventHealth University

Executive Director of Partnerships

AdventHealth University$110K — $205K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications, Sports Marketing, Business or related field is required; Master's preferred.
  • 10+ years of experience in marketing, with 5+ years in a leadership role required.
  • 5+ years of hands-on experience in managing partnerships required.
  • Experience in the healthcare industry preferred, with 5+ years specified.
  • Expertise in integrated marketing, business planning, and financial management.

Responsibilities

  • Lead the development and execution of marketing strategies for partnership portfolio.
  • Oversee consumer marketing activities, including advertising and community events.
  • Direct contract negotiations and promotions for strategic partnerships.
  • Manage the integration of medical services with physicians and providers.
  • Collaborate across departments to develop business plans and ROI metrics.
  • Conduct market research and implement innovative marketing initiatives.
  • Monitor team performance and manage operational and marketing budgets.

Benefits

  • Medical, Dental, Vision, Life, and Disability Insurance from Day One.
  • Paid Time Off starting immediately.
  • 403-B Retirement Plan available.
  • 4 Weeks of 100% Paid Parental Leave.
  • Opportunities for Career Development and growth.
  • Wide range of Whole Person Well-being Resources provided.
  • Access to Mental Health Resources and Support.
  • Pet benefits available for loyal companions.
Full Job Description
All the benefits and perks you need for you and your family:

  • Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
  • Paid Time Off from Day One
  • 403-B Retirement Plan
  • 4 Weeks 100% Paid Parental Leave
  • Career Development
  • Whole Person Well-being Resources
  • Mental Health Resources and Support
  • Pet Benefits


Schedule:

Full time

Shift:

Day (United States of America)

Address:

900 WINDERLEY PL

City:

MAITLAND

State:

Florida

Postal Code:

32751

Job Description:

Responsible for providing strategic direction, planning, and execution of marketing for assigned partnership portfolio across the enterprise. This position oversees client acquisition, retention, upselling, reporting, and forecasting. Additionally, this role provides executive leadership for enterprise-wide strategies to elevate the organization's network of care. In addition, this position actively participates in outstanding customer service and maintains respectful relationships. This role collaborates with various departments to ensure cohesive marketing efforts. Responsible for driving volume and enhancing the organization's market presence.

  • Leads the development and execution of partnership portfolio awareness and volume-driving strategies, including all written, designed, and video formats.
  • Oversees strategic consumer marketing for various service lines, including traditional advertising, digital and social marketing, reputation management, and community events.
  • Directs contracting, valuation, and promotions for sports, entertainment, and strategic business partnerships.
  • Manages partnership medical integration, including clinical model development and relationships with physicians and other providers.
  • Collaborates with research, network development, operations, and finance to build proformas, deployment plans, ROI dashboards, and governance structures.
  • Conducts market research to understand consumer data and implement innovative marketing strategies.
  • Formalizes and adjusts strategic marketing plans annually, focusing on ROI measurements and specific goals.
  • Monitors team performance, develops improvement methods, and sets goals. Manages operational and marketing budgets, leading teams and resources responsibly.
  • Builds and maintains strategic relationships with community partners to enhance engagement and marketing opportunities.
  • Ensures the professional growth and development of the team through coaching and mentorship.
  • Adheres to policies and procedures to protect patient information and obtain proper consent for marketing activities.
  • Other duties as assigned.

Knowledge, Skills, and Abilities:
• Strong leadership skills with the agility to work cross-functionally in a matrixed organization, displays emotional intelligence and the ability to effectively interface with a wide range of people from hospital CEO and senior executive management to physicians and front line clinical and non-clinical personnel. [Required]• Transformational leader and change agent capable of setting bold strategic vision/direction and then enabling and implementing change. [Required]• Strategic, critical thinker with strong leadership and talent development skills. [Required]• Excellent organization, communication, and process management skills. Ability to problem solve, identify root causes of obstacles and address fundamental issues and concerns. [Required]• Exceptional collaborator, influencer and relationship builder- drives change through ideas, relationships and actions, systemic and operational issues to accelerate results. [Required]• Effective oral and written communication skills with the ability to articulate complex information in understandable terms to all levels of staff, proven relationship-building skills among executives, staff, physicians, and community partners. [Required]• Expert-level knowledge of integrated marketing, business planning, creative concepting and execution, digital and social media, event planning, research analysis, and physician relations. [Required]• Financial management and budgeting expertise. [Required]• Ability to manage, coach and develop dynamic team members driving for results including meeting and exceeding marketing volume budgets. [Required]• Understanding of branding, content strategy development and project management best practices. [Required]• Effective computer skills, particularly Microsoft Office Outlook, Excel, Word, PowerPoint, OneNote, Sales Force and Workamajig/Q. [Required]• Working knowledge of Microsoft PowerPoint [Preferred]
Education:
• Bachelor's [Required]• Master's [Preferred]
Field of Study:
• in Marketing, Advertising, Communications, Sports Marketing, Business or related field
• in Marketing, Advertising, Communications, Sports Marketing, Business or related field

Work Experience:
• 10+ years of experience [Required]• 5+ leadership experience [Required]• 5+ years in healthcare industry [Preferred]• 5+ years of hands on experience in partnerships [Required]• Experience in budget management. [Required]• Fifteen (15) years of experience. [Preferred]
Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/23km2677

Pay Range:

$110,702.15 - $205,911.28

About AdventHealth University

AdventHealth University is a private university in Orlando, Florida. It was founded in 1992 and is affiliated with the Seventh-day Adventist Church. The university offers undergraduate and graduate degree programs in various fields including nursing, radiography, and sonography. AdventHealth University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Learn more about AdventHealth University
Size
1,000 employees
Industry

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