Events Manager

Sun Life Financial, Inc.

$81K — $121K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in event production for corporate audiences, both in-person and virtual.
  • Proven collaborative experience with production, technical, multimedia, and marketing teams.
  • Advanced technological skills including proficiency in Excel, Microsoft Office, and AI tools like Microsoft Copilot.
  • Experience with CRM systems, event marketing platforms, and digital engagement technologies.
  • Strong budget management skills, including forecasting and expense tracking.
  • Excellent problem-solving and negotiation abilities with stakeholders and vendors.
  • Creative approach with a focus on innovative event experiences and emerging trends.

Responsibilities

  • Manage all aspects of event execution for conferences and meetings, including logistics and budgeting.
  • Oversee event websites and digital marketing platforms to ensure attendee engagement.
  • Plan and execute high-complexity events, directing teams and managing on-site logistics.
  • Advise on event agendas and recommend dynamic speakers and content.
  • Incorporate technology to enhance audience interaction and engagement during events.
  • Leverage AI tools to support various aspects of event planning and communication.
  • Contract and manage event vendors while researching new services for enhanced offerings.
  • Administer event expenses and identify cost-saving opportunities.
  • Contribute to team initiatives for improving processes and resources for the events team.

Benefits

  • Hybrid work model promoting in-office collaboration and remote work flexibility.
  • Opportunity to lead diverse and innovative event experiences.
  • Access to advanced technologies and tools to streamline workflows.
  • Supportive environment for professional growth and development.
  • Engagement in high-impact projects across various business units.
Full Job Description
Job Description:

Sun Life embraces a hybrid work model that balances in-office collaboration with the flexibility of virtual work. Our team members and leaders are expected to foster connection and teamwork by being present in the office at least 2 days per week.

The opportunity:

The Events Manager leads an exciting portfolio of in-person, virtual, and hybrid internal and external events for Sun Life U.S., providing expert guidance to achieve business objectives, quality standards, and engagement goals through the effective use of digital platforms, emerging event technologies, and data-driven insights. A creative solutions expert, the Events Manager ensures the seamless delivery of program components and event logistics while embracing new technologies-including AI-enabled tools-to streamline planning, enhance attendee engagement, and continuously improve outcomes. Taking a hands-on leadership role, the Events Manager produces signature events for a wide range of business partners and collaborates closely with stakeholders, team members, and vendors. This role works in partnership with Marketing, Distribution, Human Resources, Communications, AV Services, and Multimedia teams to deliver impactful, innovative experiences that make Sun Life a valued partner to our clients and a great place to work.

How you will contribute:
  • For assigned events, manage all aspects of event and project execution for conferences, multi-day meetings, receptions, and incentive travel, including event itineraries, show flows, rehearsals, programming and entertainment, budgets and expenses, content and presentation coordination, vendor contracts, attendee registration and communications, travel, gifting, food and beverage, staffing, safety planning, and post-event reporting.
  • Manage event websites, attendee platforms, and digital event marketing platforms (e.g., ON24 or similar tools), ensuring a cohesive, engaging, and data-informed attendee experience.
  • Lead the hands-on planning and execution of high-complexity events, both virtual and on-site, directing internal teams, external partners, and talent to ensure flawless agenda delivery, including show calling and floor management.
  • Advise business partners on event agendas that inspire, connect, and engage audiences; leverage industry networks to recommend speakers, bureaus, and creative talent that drive business results through compelling content and experiences.
  • Incorporate innovative, technology-enabled ways to involve and interact with audiences, including interactive virtual and hybrid experiences, digital engagement tools, and platform-driven personalization.
  • Leverage AI-enabled tools (such as Microsoft Copilot and related technologies) to support event planning, communications, content development, reporting, and operational efficiency.
  • Manage and contract event vendors in accordance with Sun Life guidelines, including destination management companies, venues, keynote speakers, promotional items, and spousal or family programs; research and recommend new vendors and services to enhance offerings.
  • Ensure accurate administration of event expenses and billing, including approvals, forecasting, reconciliation, and reporting; identify opportunities for cost efficiencies and savings.
  • Adhere to company policies and industry best practices throughout the event lifecycle-pre, during, and post-event.
  • Lead or contribute to team initiatives that improve tools, processes, resources, and ways of working for the broader events team.


What you will bring with you:
  • 10+ years of advanced expertise in a meetings and events production environment, delivering exceptional experiences for in-person and virtual corporate audiences.
  • A proven track record of collaborating closely with production, technical, multimedia, and marketing partners, using a wide range of platforms, media, and venues.
  • Advanced technological abilities, including Excel and the Microsoft Office Suite, with experience using AI-enabled productivity tools (e.g., Microsoft Copilot) and the ability to quickly learn and adopt new technologies and platforms.
  • Experience leveraging databases, CRM systems, event and marketing platforms, website tools, and digital engagement technologies to support event strategy and execution.
  • A proactive, self-directed mindset with strong judgment, initiative, and confidence in decision-making.
  • A passion for developing creative, innovative experiences, with an eye toward emerging trends, tools, and techniques.
  • Strong ability to manage multiple priorities in fast-paced, deadline-driven, high-volume, live production environments.
  • Extensive budget management experience, including forecasting, expense tracking, reconciliation, and reporting.
  • Excellent relationship-building, negotiation, and problem-solving skills with internal stakeholders, vendors, and partners.


Preferred skills
  • Certified Meeting Professional (CMP) designation
  • Knowledge of Cvent, Wrike, ON24, and other virtual or hybrid event and digital marketing platforms
  • Experience applying data insights and emerging technologies to improve event strategy, engagement, and efficiency.
  • Deep knowledge of industry-related contracts and terminology
  • Involvement in industry-related associations
  • Up to 20% travel may be required


Salary Range: $81,000 - $121,500

At our company, we are committed to pay transparency and equity. The salary range for this role is competitive nationwide, and we strive to ensure that compensation is fair and equitable. Your actual base salary will be determined based on your unique skills, qualifications, experience, education, and geographic location. In addition to your base salary, this position is eligible for a discretionary annual incentive award based on your individual performance as well as the overall performance of the business. We are dedicated to creating a work environment where everyone is rewarded for their contributions.

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Job Category:

Office Administration

Posting End Date:

05/07/2026

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