Events & Field Marketing Manager

Globality, Inc.

$120K — $170K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in event marketing within a B2B SaaS or technology setting.
  • Experience managing trade shows and conferences from conception to execution.
  • Exceptional project management skills with attention to detail.
  • Data-driven approach to track metrics and evaluate ROI.
  • Strong communication skills and stakeholder influence.
  • Creative problem-solving skills in fast-paced environments.
  • Familiarity with marketing tools like Eloqua, On24, and Salesforce.

Responsibilities

  • Plan and execute trade show and conference logistics end-to-end.
  • Develop impactful field marketing events to generate qualified leads.
  • Collaborate with sales to identify key accounts and craft marketing strategies.
  • Work across the GTM team for pre-event and post-event campaign support.
  • Partner with sales to align marketing plans with segment and account priorities.

Benefits

  • Flexible work environment
  • Opportunity to lead high-impact events
  • Access to industry conferences and networking opportunities
  • Supportive culture fostering professional growth
  • Comprehensive resources for successful event execution.
Full Job Description
The Role

Globality is looking for an Events & Field Marketing Manager who will be responsible for strategically planning and executing a diverse range of sponsored, hosted, and field events with a large emphasis on tradeshows.These events will be measured by their delivery of pipeline creation, great brand experiences and industry presence.

What You Will Do
  • Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery
  • Plan and execute highly impactful field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships, including executive dinners, account-specific events, and ABM programs
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects
  • Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs
  • Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans

What You Bring
  • 3-5+ years of experience in event marketing, field marketing, or trade show management within a B2B SaaS or technology environment
  • Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership
  • Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail
  • Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events
  • Creative problem-solving abilities and a bias for action-comfortable operating in a fast-paced, high-growth environment
  • Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus

The anticipated annual pay scale for this position is $120,000-$170,000. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Globality's total compensation package for employees. This information is provided per the California Equal Pay Act.

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