Events & Field Marketing Lead

DualEntry

$100K — $160K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in community, events, or marketing, preferably in B2B SaaS
  • Experience managing a Slack or similar community
  • Ability to communicate effectively with senior finance professionals
  • Strong organizational skills and ability to multitask
  • High energy, independent work ethic, and agency
  • Genuine passion for building communities and connecting people
  • Comfortable working in dynamic and fast-paced environments

Responsibilities

  • Run and grow the Slack community for CFOs and senior finance leaders
  • Facilitate engaging discussions and maintain community quality
  • Serve as the primary contact for community members, fostering a welcoming atmosphere
  • Plan and execute both virtual and in-person events
  • Oversee all aspects of the events from topic selection to follow-up
  • Collaborate with marketing, product, growth, and sales teams
  • Share community insights to enhance product and content strategies

Benefits

  • Significant equity ownership in a leading AI company
  • Opportunity to join early and influence company growth
  • Direct impact on product development based on feedback
  • High-speed, collaborative work culture
  • Supportive environment with high expectations
  • Chance to be part of a transformative mission in the ERP market
Full Job Description
What you'll work on
  • Own and grow our Slack community for CFOs, Controllers, and senior finance operators - keep it active, high-quality, and well-moderated
  • Be the face of DualEntry to the community - approachable, human, first point of contact
  • Plan and run events end to end (roundtables, panels, webinars, meetups) - topic, speakers, logistics, promotion, follow-up
  • Partner with marketing, product, growth, and sales so community and events drive real pipeline, not just engagement
  • Turn community insights into input for content, events, and product decisions


What sets you up for success
  • Hardcore work ethic and high agency
  • 3+ years in community, events, or marketing (B2B SaaS a plus)
  • Experience managing a Slack or similar community, and what keeps one healthy
  • Organized, self-directed, comfortable with ambiguity
  • Confident communicating with senior finance professionals


Meet the Marketing Team
  • Jan - In a space where everyone's shipping fast, Jan made sure we were the ones being understood. Owned marketing messaging, positioning, voice, and the website: putting DualEntry's POV at the center of everything we put out. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
  • Ana took the lead and owned the community and events at DualEntry from end to end. 500+ attendees across 15+ events in 6 months. Dinners, roundtables, poker night. She launches two new series: bi-weekly live demos and CTRL AI, built with partners and customers.
  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.


Compensation & Benefits
  • Equity: $30,000 - $50,000
  • Base salary: $100,000 - $160,000
  • Full medical, dental & vision insurance coverage
  • One Medical annual membership
  • Commuter benefits
  • 401(k) benefits
  • Learning & development budget for courses, certifications, and language learning
  • On-site team culture - high collaboration, no bureaucracy
  • In-office perks: snacks, drinks, team events and more

"We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come"

Jan Abaza, Founding Product Marketing Manager at DualEntry

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