Events and Retail Manager- HoustonYour OpportunityAs the
Events & Retail Marketing Manager, you'll lead one of the most important functions within our Non-Traditional Marketing Department by overseeing multiple lead generation channels and managing a team of 20+ Brand Ambassadors.
You'll be responsible for driving performance, developing talent, maximizing event and retail partnerships, and ensuring key business objectives and KPIs are consistently achieved.
This role combines leadership, strategy, recruiting, coaching, operations, and hands-on marketing execution, making it an ideal opportunity for someone who thrives in a fast-paced, results-oriented environment.
What You'll LeadEvent Marketing InitiativesRepresenting our brand through engaging activations at:
- Trade shows
- Festivals and fairs
- Sporting events
- Marquee events
- Community events
Retail Marketing InitiativesCreating customer engagement opportunities at:
- Grocery stores
- Hardware stores
- Home décor retailers
- Other high-traffic retail locations
Through these programs, you'll help generate qualified leads and schedule appointments for our Design Consultant team while optimizing performance and cost efficiency through our proven Direct Marketing methodology.
What You'll DoTalent Development & Leadership- Recruit, hire, onboard, train, coach, and develop a team of 20+ Brand Ambassadors
- Create a culture focused on performance, teamwork, accountability, and success
- Conduct in-field coaching, shadowing, and performance development sessions
- Deliver in-office training and skill-building workshops
- Motivate team members to consistently exceed expectations
Operational Excellence- Manage payroll and other administrative responsibilities
- Track, monitor, and report key performance indicators (KPIs)
- Collaborate with leadership and Direct Marketing management teams
- Schedule and lead weekly and bi-weekly team meetings
- Ensure compliance with company policies and operational guidelines
Business Performance- Meet and exceed departmental goals and performance metrics
- Manage budgets and understand performance-to-cost relationships
- Analyze results from event, retail, and canvassing activations
- Identify opportunities for continuous improvement and growth
Brand Representation- Serve as a visible leader and ambassador for Renewal by Andersen
- Maintain an exceptional professional image
- Lead by example through integrity, work ethic, teamwork, and professionalism
- Build strong relationships with event coordinators, retail partners, and store managers
Lead Generation- Generate leads and schedule appointments through:
- Event marketing
- Retail marketing
- Canvassing activities
What We're Looking ForRequired Experience- 2-3 years of experience in one or more of the following:
- Event management
- Retail management
- Canvassing management
- Sales management
- Marketing management
Skills & Qualifications- Strategic thinker with strong project management capabilities
- Excellent attention to detail
- Strong verbal and written communication skills
- Ability to independently manage resources and priorities
- Experience evaluating performance and effectiveness of marketing activations
- Understanding of marketing communications, advertising, and sales promotions
- Proven leadership and team development abilities
- Strong analytical and problem-solving skills
- Proficiency with Microsoft Office applications, particularly reports and spreadsheets
Success TraitsThe ideal candidate is:
Results-Oriented
Dynamic and Energetic
Customer Focused
Business Savvy
Creative and Innovative
Confident and Influential
Organized and Detail-Oriented
Strong at Problem Solving
Skilled in Assessment and Evaluation
Proven in Sales Performance
Exceptional in Building Relationships
$70,000 - $100,000 a year
Benefits:
- Vision, Dental, and Health Insurance
- 401K Program
- HSA
- FSA
- Ramp-up Bonus
