Description

The Role

FreshDirect is looking for a dynamic and highly organized Event & PR Manager to join our marketing team in The Bronx, NY. In this role, you will be instrumental in bringing FreshDirect back to the heart of New York's food culture through best-in-class events, communications, and brand experiences.

This is not just an event management role - you will be a cultural brand builder and communications partner, helping shape how FreshDirect shows up across the city through events, storytelling across marketing and social channels and collaborations, with top chefs, restaurants, influencers, and iconic New York institutions.

You will lead the coordination and execution of impactful events, from intimate community activations to large-scale brand experiences, while also supporting PR, content, and day-to-day marketing operations that amplify FreshDirect's voice.

As part of the marketing team, you'll collaborate across internal departments and external agencies, turning fresh, creative concepts into reality while ensuring every experience and communication is delivered smoothly, within budget, and aligned with the brand.

This role requires someone who thrives in a fast-paced environment, juggles multiple priorities with ease, and brings both creative energy and operational rigor to every project. A love of food, New York City, storytelling, and FreshDirect's mission is essential.

What You'll Do

Event Strategy & Execution

• Partner with senior leaders and stakeholders to define event and experiential objectives aligned with broader brand, PR, and marketing goals

• Lead planning and execution of events, activations, and brand moments that reinforce FreshDirect's presence in New York's food and cultural landscape

• Develop creative event concepts and attendee experiences, including collaborations with chefs, restaurants, influencers, media, and cultural partners

• Ensure all events are delivered on time, on budget, and at a high standard of execution

Public Relations & Communications Support

• Assist in building and maintaining relationships with media, influencers, and content creators in partnership with senior marketing leadership

• Manage media lists, outreach tracking, and coverage reporting

• Monitor brand mentions and assist with reputation management and issue escalation as needed

• Support storytelling efforts that translate events and campaigns into broader brand narratives

Marketing, Social & Content Support

• Collaborate with marketing and social teams to support content planning tied to events, campaigns, and brand moments

• Coordinate asset collection (photo, video, recap materials) from events for use across digital and social channels

• Help ensure brand consistency across event communications, social content, and external messaging

• Contribute ideas for social-first activations and culturally relevant content opportunities

Logistics & Operations

• Support event operations including venue sourcing, site inspections, staffing, production, and on-site logistics

• Manage administrative tasks such as calendars, scheduling, documentation, and internal coordination across teams

• Maintain organized systems for event files, vendor contracts, invoices, and approvals

• Develop and manage attendee communications, briefing materials, production schedules, and post-event reporting

• Collaborate with internal teams to coordinate procurement and delivery of food and materials for events

• Provide general marketing administrative support as required by the team

• Travel to execute events in and around the New York City metro area as needed

• Maintain flexibility to support events during evenings and weekends as required by event schedules

Agency, Vendor & Partner Management

• Collaborate cross-functionally with internal teams, agencies, and vendors to deliver seamless execution across events and campaigns

• Manage relationships with production partners, venues, chefs, restaurants, influencers, and cultural collaborators

• Support agency coordination, ensuring alignment on deliverables, timelines, and brand expectations

• Assist in briefing and managing external partners across PR, marketing, and experiential workstreams

Budget & Financial Management

• Support event and activation budgets, including tracking, invoicing, reconciliation, and reporting

• Assist in identifying opportunities for cost efficiencies and operational improvements

• Maintain accurate documentation of spend and vendor agreements

Innovation & Continuous Improvement

• Leverage AI tools and emerging technologies to improve event planning processes, streamline workflows, enhance creativity, support research, and drive operational efficiency.

• Stay current on trends in experiential marketing, food culture, and event technology to keep FreshDirect's event programming fresh, culturally relevant, and forward-looking.

What You'll Bring

Experience & Education

• 5+ years of experience in event management, experiential marketing, or related field.

• Bachelor's degree in Event Management, Marketing, Communications, or related discipline.

• Proven experience managing multiple projects across events, marketing, or communications simultaneously

• Experience working with agencies, vendors, and cross-functional internal teams

Skills & Competencies

• Extremely organized and detail-oriented, and capable of managing multiple workstreams at once

• Highly flexible and adaptable- comfortable pivoting quickly in a fast-paced, evolving environment with competing priorities.

• Adept project manager with the ability to own timelines, flag risks, and drive projects to completion.

• Excellent written and verbal communication skills, including the ability to produce polished briefing documents and present to senior stakeholders.

• Strong interpersonal skills with the ability to collaborate cross-functionally across teams at all levels.

• High level of professionalism, initiative, and a solution-oriented mindset.

• Nimble learner who embraces change and continuously seeks to improve processes and outcomes.

• Comfortable with AI tools and emerging event tech; enthusiasm for leveraging technology to work smarter.

• A true passion for food and a genuine belief in FreshDirect's mission to deliver the best to our customers.

Salary

$90,000 - $120,000

Total Rewards & Benefits
• Competitive compensation and comprehensive benefits
• PTO, Safe & Sick Time, and Paid Holidays
• Medical, Vision, Dental, and Voluntary Disability coverage
• 401(k) with employer match and Life Insurance
• State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market
• Onsite FREE parking
• FREE employee shuttle bus service from nearby Subway station
• Training, leadership development, and tuition discount at local colleges
• 20% employee discount on FreshDirect online orders and Brooklyn wine store
• Minimum 50% employee discount at our onsite employee market
• Mobile phone discounts through partnerships with T-Mobile and Verizon
• Gym membership discounts through NYSC

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