**This is a hybrid position that requires 2 days per week in office at our Chicago location**Syndigo is seeking a strategic and execution-focused
Event Marketing Director to lead our Americas events strategy and delivery. This role will own the end-to-end lifecycle of our event portfolio-from industry tradeshows to owned conferences to internal programs-driving measurable pipeline impact and exceptional brand experiences.
You'll partner closely with Sales, Solutions Consulting, Customer Success, and Marketing to ensure every event is purposeful, well-integrated, and aligned to revenue goals. This is a highly cross-functional role for someone who thrives in both big-picture planning and detailed execution.
HOW WE'LL BE WINNING TOGETHER DAY TO DAY- Event Strategy & Portfolio Management
- Define and lead Syndigo's overall event marketing strategy across tradeshows, hosted events, and internal programs
- Build and manage an annual events calendar aligned to company priorities, target audiences, and pipeline goals
- Establish clear success metrics for each event, including pipeline contribution, engagement, and ROI
- Analyze event performance and provide insights to improve future programs
- Track and report on pipeline influence, ROI, and key engagement metrics
- Tradeshow & Field Event Execution
- Own planning and execution of a diverse portfolio of industry tradeshows (large-scale flagship events to targeted field activations)
- Partner with Sales to identify target accounts and design pre-event outreach strategies
- Collaborate internally to drive awareness, meetings, registrations, and booth traffic
- Ensure strong onsite execution including booth experience, staffing, messaging, and lead capture
- Conference & Hosted Event Leadership
- Lead the development of Syndigo-hosted events from concept through execution
- Oversee venue sourcing, contract negotiation, and space planning
- Oversee all aspects of event production including registration, agenda development, speaker coordination, catering, and A/V
- Create compelling attendee experiences that reflect Syndigo's brand and deliver meaningful value
- Cross-Functional Collaboration
- Coordinate closely with Sales, Solutions Consultants, Product Marketing, and Customer teams to align messaging and goals
- Manage speaker preparation and internal enablement for event participation
- Partner with Demand Generation to ensure strong pre-event promotion and post-event follow-up
- Internal Events
- Oversee planning and execution of internal events such as sales kickoffs, leadership meetings, and team gatherings
- Ensure internal programs are engaging, well-organized, and aligned to company culture and objectives
WE SHOULD TALK IF THIS SOUNDS LIKE YOU - 8+ years of experience in event marketing, with a strong focus on B2B SaaS or ecommerce
- Proven track record of managing both large-scale conferences and high-impact tradeshows
- Deep understanding of how events drive pipeline and revenue in a B2B environment
- Frameworks and best practices for driving efficiency in event planning and execution
- Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously with a high degree of quality
- Strong cross-functional leadership and communication skills
- Experience working closely with Sales teams to drive event-driven pipeline
Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity.
This position is Bonus Eligible.For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.
Budgeted Salary Range is:
$145,000-$160,000 USD
