Job Description

XOi, the leading provider of jobsite-focused technology for the field service ecosystem, arms the industry with a digital tool that connects people to mission-critical equipment. XOi technology is the hub in which every part of the job - from the field to the manufacturer - connects. XOi provides AI-powered workflows, asset and team management functions, a comprehensive knowledge base, and immediate revenue-producing insights leveraging data from current and historical projects. Beyond this tool that manages consistency, profitability, and transparency, XOi's goal is to create future-focused technology that modernizes the field service industry as a whole, and delivers 1 of 1 asset origination, performance, and diagnostics information of mission-critical assets.

We are looking for a results-driven Enterprise Growth Marketing Manager to develop and execute targeted, multi-channel marketing strategies that generate high-quality pipeline and build brand awareness for our Enterprise sales team. You will work cross-functionally with Sales, SalesOps, Product Marketing, and Content teams to orchestrate account-based campaigns that engage, educate, and convert decision-makers within large commercial field service organizations. Success in this role means creating measurable impact on revenue - from lead capture to opportunity creation - through scalable, repeatable programs tailored to Enterprise buyers.

The ideal candidate is a strategic marketer with a builder's mindset. You are equal parts creative and analytical, with a proven track record of designing programs that align with long sales cycles and multiple stakeholders. You have partnered closely with Sales before and know how to turn their feedback into actionable programs. You are comfortable working in fast-paced, cross-functional environments, and you bring energy, curiosity, and rigor to every campaign you run. You know how to prioritize high-impact work, communicate clearly, and deliver results that drive growth.
What You Will Do:

Campaign Strategy & Execution

• Build and execute the Enterprise GTM demand strategy: Work closely with the Director of GTM to define campaigns aligned to strategic initiatives, segment priorities, and pipeline goals.
• Design and execute data-driven, multi-touch campaigns across all marketing channels, including email, paid media, direct mail, field events, webinars, and content syndication.
• Drive innovation by identifying and implementing new technologies, tools, and strategies that improve TOFU (top-of-funnel) performance and targeting precision.

Full-Funnel Optimization

• Own and optimize the full-funnel journey from intent through lead nurture and sales acceleration, continuously improving conversion rates at each stage.
• Monitor, track, and report on campaign performance across all channels, and continuously optimize programs based on insights and feedback loops from Sales and Marketing Analytics.
• Own and manage the Enterprise campaign calendar, ensuring visibility, coordination, and measurement of all initiatives.

Sales Alignment & Enablement

• Collaborate with the Enterprise Sales team to develop ABM plays, territory-specific campaigns, and sales enablement tools that align with real-time deal needs.
• Partner closely with the ISR Manager and team to support personalized outreach, develop field-ready assets, and maintain a continuous feedback loop between Sales and Marketing.

Audience Targeting & Insights

• Manage and leverage intent data and firmographic targeting tools (e.g., 6sense, ZoomInfo, LinkedIn, PathFactory) to inform targeting and outreach strategies.
• Build curated content playlists within PathFactory, analyze engagement data, and make informed campaign decisions based on insights.
• Work cross-functionally with Product Marketing, Content, and Brand to create messaging and content tailored to Executive buyers, Ops leaders, and influencers in large accounts.

What Success Looks Like:

• Enterprise pipeline generated and influenced by marketing consistently meets or surpasses revenue contribution goals.
• Multi-channel campaigns demonstrate sustained engagement across diverse buying committee roles, not just individual leads.
• Sales and Marketing maintain a productive, ongoing feedback loop that enhances alignment and accelerates deal velocity.
• New tools and technologies are thoughtfully implemented to strengthen top-of-funnel performance and refine audience targeting.
• Marketing performance is clearly communicated through executive-level dashboards that reflect meaningful impact on growth and strategic business outcomes.

You'll Thrive in This Role If You:

• Have 5-8 years of B2B SaaS marketing experience, with 2+ years focused on Enterprise or Strategic Account demand generation
• Understand complex buying cycles and how to activate account-based programs that resonate with multiple stakeholders
• Have a proven track record of building campaigns that deliver qualified pipeline-not just MQLs
• Have experience partnering closely with Sales teams and translating field insights into actionable programs
• Are highly familiar with modern marketing tools and tech stack (e.g., HubSpot/Marketo, Salesforce, Gong, PathFactory/6sense)
• Possess an analytical mindset: You use data to inform decisions, test hypotheses, and report on impact
• Demonstrate excellent project management and communication skills-able to align multiple stakeholders and bring clarity to execution
• Bonus: Have experience in field service, construction tech, or adjacent verticals

You're a Great Fit if You're Someone Who:

• Thrives in a fast-paced, startup environment and stays calm, focused, and proactive when priorities shift
• Has strong analytical and organizational skills, with a bias for action and the ability to meet deadlines without losing sight of the bigger picture
• Is equally comfortable collaborating with creative and technical teams-able to connect product details, customer needs, and compelling storytelling
• Is a self-starter who knows how to be resourceful and get things done, even with limited structure or direction
• Embraces ambiguity and enjoys building processes in a high-growth environment
• Leads with thoughtfulness, empathy, and a team-first attitude
• Enjoys mentoring others and contributing to team growth by sharing knowledge, best practices, and insights
• Brings an "owner" mindset-taking initiative, aligning cross-functional stakeholders, and driving work forward with confidence and clarity

What You'll Get:

• A front-row seat to building a high-impact Enterprise GTM engine
• Cross-functional collaboration with Sales, Product, and Marketing leadership
• Competitive compensation and benefits
• A mission-driven team focused on innovation, customer success, and long-term growth

XOi Benefits

• XOi offers a comprehensive benefits package that includes medical, dental, and health, with eligibility the 1st of the next month following your date of hire
• XOi offers a 401(k), with eligibility at 90 days
• XOi offers Discretionary Time Off
• All new employees receive a one time $500 New Hire Stipend to support any updates needed for your home office space
• All employees receive a $50/monthly stipend to be used for personal wellness and $50/ monthly stipend towards internet expenses

XOi Technologies is an Equal Opportunity Employer

At XOi, we value individuality and the unique qualities we all bring to an organization. We believe we all bring experiences that have an incredible impact on our product and the experience our customers gain from using our products. We do not discriminate against employees based on race, color, religion, sex, national origin, gender, identity or expression, age, disability, pregnancy (including childbirth or other related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.