Washington Post

Enterprise Field Marketing Manager

Washington Post$121K — $202K *
US-AnywhereRemote in Washington, DC
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of field or event marketing experience in B2B SaaS
  • Strong project management skills with the ability to handle multiple events simultaneously
  • Comfortable with CRM (Salesforce) and marketing automation tools (HubSpot or similar)
  • Excellent communication and collaboration skills across various departments
  • Experience in account-based marketing (ABM) tied to event activities

Responsibilities

  • Own planning and execution of the global field event portfolio
  • Create a guest-first approach to bring brand and products to life during events
  • Transform events into pipeline generators through attendee engagement
  • Collaborate closely with sales leaders and partners to align marketing efforts
  • Manage the field marketing budget and analyze event performance data

Benefits

  • Competitive medical, dental, and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation plus up to three weeks of paid sick leave
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources and caregiver support services
Full Job Description
Job Description

Arc XP is hiring a Enterprise Field Marketing Manager to own our global event portfolio and build the community that supports our Media & Publishing buyers. This is an individual-contributor role reporting to the Global VP of Marketing: you'll run programs directly rather than manage a team, partnering closely with sales, customer success, product marketing, creative, and demand generation to turn in-person experiences into pipeline.

You'll be the single owner of every event on the calendar globally, from large trade shows and regional summits to executive dinners, roundtables, and third-party sponsorships, and the person sales counts on to turn attendance into revenue.

What Motivates You
  • A pipeline mindset. You measure success in opportunities and revenue influenced, not just attendance or leads.
  • You take pride in delivering on the finest of details, the kind that make the difference between a good event and a great event.


How You'll Support the Mission
  • Own end-to-end planning and execution of the global field event portfolio, including trade shows, regional summits, owned events, executive dinners, roundtables, workshops, third-party sponsorships, and co-sponsored partner activations, managing vendors, budgets, and timelines for each.
  • Build a cohesive pre-event, at-event, and post-event motion for every program, with a guest-first approach that brings our brand and product to life for customers and prospects.
  • Treat every event as a pipeline-generating engine: set clear goals, maximize registration-to-attendance conversion, build targeted invite lists with sales, and own the follow-up motion that converts engagement into meetings and opportunities.
  • Partner closely with regional sales leaders, SDRs, and partner managers to align programs to territory priorities, target account lists, and pipeline goals; run or closely support ABM programs tied to event activity.
  • Coordinate with channel and alliance partners on co-marketing programs and joint events.
  • Develop promotional materials and messaging for each event in partnership with product marketing, creative, and demand generation, ensuring awareness and sales execution.
  • Manage the global field marketing budget and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI), using the data to double down on what works.


The Skills and Experience You Bring

  • 5+ years of field or event marketing experience in B2B SaaS, with a track record of running programs that generate real pipeline, from large trade shows to intimate executive dinners.
  • Strong cross-functional collaborator, comfortable working with sales leadership, SDRs, customer success, partnerships, creative, content, product marketing, and executive stakeholders.
  • Experience running or closely supporting ABM programs in coordination with sales on target accounts.
  • Strong project management skills; able to run multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality.
  • Comfort with the marketing stack: CRM (Salesforce) and marketing automation (HubSpot or similar), plus the ability to pull and interpret your own performance data.
  • Excellent communication and stakeholder skills; able to align sales, partners, and corporate marketing around a shared plan.
  • Able to travel to relevant tradeshows and conferences globally, roughly 30-50% during peak season.
  • Experience managing a field events portfolio across multiple regions.
  • Background in B2B startup marketing.
  • Experience delivering both intimate field events and larger-scale user conferences.
  • Familiarity with the SaaS landscape (strongly desired) and the Media & Publishing industry (nice to have).


Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development program


Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status

The salary range for this position is:
$121,400 - $202,400 Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

About Washington Post

The Washington Post is an American daily newspaper published in Washington, D.C. It is the most-widely circulated newspaper within the Washington metropolitan area and has a large international audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia. The newspaper has won the Pulitzer Prize 65 times for its work, the second-most of any publication. It is considered a newspaper of record in the U.S. Post journalists have also received 18 Nieman Fellowships and 368 White House News Photographers Association awards. The paper is well known for its political reporting and is one of the few remaining American newspapers to operate foreign bureaus. The Post was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. Financier Eugene Meyer purchased it out of bankruptcy in 1933 and revived its health and reputation, work continued by his successors Katharine and Phil Graham, who bought out several rival publications. The Post's 1971 printing of the Pentagon Papers helped spur opposition to the Vietnam War. Subsequently, in the best-known episode in the newspaper's history, reporters Bob Woodward and Carl Bernstein led the American press's investigation into what became known as the Watergate scandal, which resulted in the 1974 resignation of President Richard Nixon. The advent of the internet expanded the Post's national and international reach. In October 2013, the Graham family sold the newspaper to Nash Holdings, a holding company owned by Jeff Bezos, for $250 million.
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