CUNA Mutual Group

Engagement Programs Manager (Hybrid - Madison, WI)

CUNA Mutual Group$104K — $156K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; preferred coursework in business, hospitality management, marketing, or communications.
  • 7+ years of B2B meetings, events, tradeshows/conferences, or brand experience management experience.
  • Certification as a meeting professional preferred.
  • 2+ years of people leadership experience with a proven record of developing high-performing teams.
  • Ability to manage multiple complex programs concurrently.
  • Strong stakeholder management and executive communication skills.
  • Experience in managing budgets, vendors, and contract negotiations.

Responsibilities

  • Lead, coach, and develop a team of consultants or specialists, setting clear priorities and performance expectations.
  • Foster a culture of accountability, collaboration, and continuous improvement within the team.
  • Oversee the end-to-end strategy and execution of engagement programs ensuring alignment with business goals and brand standards.
  • Establish planning frameworks and best practices to ensure consistency across meetings and events.
  • Partner with senior stakeholders to translate business objectives into effective engagement strategies.
  • Oversee planning and execution of events from concept through post-event evaluation.
  • Act as the primary liaison among business stakeholders, internal partners, and external vendors.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Employee assistance program and life insurance included.
  • Disability plans and paid parental leave available.
  • Generous paid time off policy.
  • 401k plan with company matching and tuition reimbursement offered.
  • Flexible workplace options supporting work-life balance.
Full Job Description
Job Purpose:
Leads a high-performing team of brand engagement consultants and/or specialists responsible for designing, planning and delivering impactful brand experience engagements and activities (hosted or attended by TruStage) that strengthen relationships, advance enterprise priorities, facilitate business outcomes and elevate the brand. This role combines people leadership, strategic program oversight, and operational excellence to ensure consistent, high-quality experiences across our meetings and events practice.

Job Responsibilities:
People Leadership & Team Development

  • Lead, coach, and develop a team of consultants and/or specialists; set clear priorities, goals, and performance expectations


  • Foster a culture of accountability, collaboration, and continuous improvement


  • Provide ongoing feedback, career development guidance, and workload management to maximize team effectiveness


Program Strategy & Oversight

  • Accountable for the daily oversight of the end-to-end strategy and execution of engagement programs and activities (meetings, events, etc.), ensuring alignment to enterprise objectives, business goals and brand standards


  • Establish planning frameworks, playbooks, and best practices to scale consistency across meetings and events


  • Partner with senior stakeholders and planners to translate business goals into high-impact brand and sales engagement strategies


Execution Excellence

  • Oversee planning and delivery of meetings, events, and experiences from concept through execution and post-event evaluation


  • Ensure seamless execution via operational excellence, strong attendee experience, and adherence to brand strategies, timelines, budgets, and compliance requirements


  • Serve as escalation point for complex or high-profile engagements


Stakeholder & Cross-Functional Partnership

  • Act as primary liaison between business stakeholders, internal partners (marketing, communications, procurement), and external vendors


  • Build trusted relationships with senior leaders to influence meeting, event and engagement strategy and priorities


  • Align engagement programs and activities with broader marketing, brand, and sales initiatives


Vendor & Budget Management

  • Oversee vendor contracting and performance management


  • Hold the team accountable to ensure cost discipline, budget tracking, and ROI-focused decision making across all programs


Measurement & Continuous Improvement

  • Provide thought leadership to influence success metrics, measurement frameworks, and drive post-event measurement (e.g., attendee experience, business impact, ROI)


  • Leverage insights and data to continuously optimize engagement strategies and team performance


The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

  • Bachelors degree required; course work in business, hospitality management, marketing and/or communications is strongly preferred


  • 7+ years of experience in B2B meetings, events, tradeshows/conferences or brand experience management


  • Certified meeting Professional preferred


  • 2+ years of people leadership experience with demonstrated ability to develop high-performing teams


  • Proven ability to manage multiple, complex programs concurrently


  • Strong stakeholder management and executive communication skills


  • Experience managing budgets, vendors, and contract negotiations


  • Highly organized with strong attention to detail and operational rigor


  • May require 15% travel


If you're ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:
$104,200.00 - $156,300.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when "life happens," you can focus on what's most important.

About CUNA Mutual Group

CUNA Mutual Group is an insurance and financial services company that provides a range of products and services to credit unions and their members. The company's offerings include life, disability, and long-term care insurance, as well as retirement planning and investment services. CUNA Mutual Group was founded in 1935 and is headquartered in Madison, Wisconsin. The company has more than 5,000 employees and serves more than 95% of credit unions in the United States.
Learn more about CUNA Mutual Group
Size
5,000 employees
Industry
Founded
1935

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