Engagement & Demand Generation Specialist

Unreal Gigs • $75K — $108K *
Torrington, CT 06790In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • BS/BA in Communications, Marketing, or a related field
  • 3+ years in integrated marketing, campaign activation, digital engagement, or demand generation
  • Strong knowledge of social media, email, CRM tools (Salesforce), and analytics
  • Exceptional writing, editing, and content development skills
  • Ability to coordinate multiple projects and collaborate across functions

Responsibilities

  • Execute engagement activities to boost awareness and demand
  • Plan and manage event engagement programs
  • Create diverse campaign content in multiple formats
  • Apply performance insights to enhance campaign effectiveness
  • Coordinate logistics and messaging across channels
  • Engage with internal partners and vendors for cohesive campaign execution
  • Ensure compliance and accuracy of campaign communications

Benefits

  • Attractive salaries
  • Personal growth opportunities
  • Comprehensive health care plan (Medical, Dental & Vision) from day one
  • 401K retirement plan
  • Basic, Voluntary & AD&D life insurance options
  • Generous paid time off and public holidays
  • Short-term and long-term disability coverage
  • Free uniforms and footwear
  • Robust training and development opportunities
  • Tuition reimbursement
  • Wellness resources
Full Job Description
We are only accepting applications through verified recruitment websites listing our job postings (i.e. LinkedIn, Workable, Indeed, etc). Dymax will only contact potential candidates from email addresses in [redacted].com.

About You

We're seeking a results-focused, innovative, self-driven, and well-qualified individual to join our talented team as our Engagement & Demand Generation Specialist. In this role, you will activate integrated MarCom programs that build engagement, generate demand, and contribute to the pipeline by developing and deploying campaign content, promotional assets, and audience touchpoints across digital, social, and event channels, applying approved messaging and brand guidelines to deliver consistent, measurable communications for an assigned brand or portfolio.

Key Responsibilities:
  • Execute engagement activities that increase awareness, interaction, and demand by activating campaign content across approved social, digital, and email channels, tailoring messages to audience and channel, and maintaining a consistent brand presence aligned with established messaging and funnel objectives.
  • Plan and execute event engagement programs that support campaign goals by coordinating pre-event promotion, on-site messaging, and post-event follow-up across digital and social channels to encourage participation, capture interest, and extend campaign reach.
  • Create and activate campaign content across multiple formats by developing posts, emails, graphics, short-form copy, visual assets, and supporting materials that strengthen awareness, deepen engagement, and encourage conversion in line with campaign objectives and timelines.
  • Apply performance insights to optimize engagement and campaign effectiveness by tracking engagement metrics, campaign indicators, and lead activity and using results to refine content, timing, channel mix, and execution within established marketing direction.
  • Coordinate campaign logistics and engagement assets across channels by preparing communications materials, managing timelines, aligning messaging with campaign plans, and ensuring readiness across digital, social, email, and event-related touchpoints.
  • Engage internal partners, agencies, and vendors to deliver integrated campaign execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, aligning timelines, and supporting future-state MarCom collaboration across brand, product marketing, sales, and regional teams.
  • Ensure accuracy, consistency, and compliance of campaign communications by applying brand guidelines, conducting content and factual review, confirming required approvals, and validating materials prior to launch across digital, social, email, and event channels.

Requirements

You should have:
  • BS/BA Degree in Communications, Marketing, or equivalency
  • Strong working knowledge of social media and associated tools, email and CRM tools (Salesforce), content publishing, campaign management, analytics, and standard productivity software.
  • 3+ years of experience executing integrated marketing, campaign activation, event marketing, digital engagement, or demand generation activities with demonstrated capability managing multiple initiatives concurrently
  • Ability to coordinate multiple details, collaborate across functions, manage timelines, and apply judgment to deliver effective engagement and campaign execution within established marketing direction
  • Strong writing, editing, and content development skills with attention to audience relevance, tone, accuracy, and brand consistency; comfort using performance insights to improve engagement and marketing effectiveness


Salary Range: $75,000 - $108,000

Benefits

Dymax offers its employees:
  • Attractive salaries
  • Personal growth opportunities
  • Excellent benefits packages that include:
    • Health Care Plan (Medical, Dental & Vision) - effective date of hire
    • Retirement Plan (401K)
    • Life Insurance (Basic, Voluntary & AD&D)
    • Generous Paid Time Off and Public Holidays
    • Short-Term and Long-Term Disability
    • Free uniforms and footwear
    • Training & Development
    • Tuition Reimbursement
    • Wellness Resources


Dymax takes the compensation of its employees very seriously and considers several factors when determining the total compensation package including but not limited to location, market range, skills, knowledge, experience, and abilities. The base salary range represents the low and high end of the Dymax salary range for this position. Actual salaries will vary and may be above or below the range. The range listed is just one component of Dymax's total compensation packages for employees.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

About Unreal Gigs

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