Bank of America Corporation

Enablement Program (Content Mgmt Systems) Marketing Manager

Bank of America Corporation$90K — $127K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of marketing campaign management or project management experience
  • Self-motivated with proven ability to manage aggressive deadlines and complex projects
  • Detail-oriented with exceptional organizational and time management skills
  • Demonstrated ability to translate strategy into clear objectives
  • Enterprise mindset with focus on organizational impact of decisions
  • Excellent oral and written communication skills
  • Experience with Adobe Experience Manager and Adobe Analytics

Responsibilities

  • Support initiatives aimed at improving AI and digital content visibility
  • Ensure AEM pages are structured and published for optimal search engine performance
  • Develop expertise in AEM components and page architecture
  • Partner with stakeholders to document business and platform requirements
  • Collaborate with Technology and agency teams during implementation
  • Participate in UAT to validate platform solutions
  • Manage global content elements across marketing experiences

Benefits

  • Industry-leading benefits
  • Access to paid time off
  • Resources and support for employee impact
  • Opportunities for annual discretionary awards based on performance
Full Job Description
Job Description:

This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems.

Support the execution of initiatives that improve content visibility across search engines and AI-powered experiences. Working closely with creative leads, this role helps ensure digital experiences are built, maintained, and published in ways that maximize discoverability while leveraging Adobe Experience Manager (AEM) platform capabilities and standards. This individual will develop expertise in AEM components, publishing processes, content architecture, and AI/LLM visibility requirements while partnering with Marketing, Technology, SEO, and agency teams to support day-to-day operations and enhancement efforts.

Key Responsibilities:
  • Support initiatives focused on improving AI/LLM discoverability and digital content visibility.
  • Help ensure AEM pages are authored, structured, and published in ways that support search engine and AI platform consumption.
  • Develop expertise in AEM components, templates, metadata, structured content, and page architecture.
  • Partner with stakeholders to gather, document, and review business and platform requirements.
  • Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities.
  • Participate in UAT and support validation of platform solutions.
  • Manage global content elements and shared platform capabilities across marketing experiences.
  • Coordinate publishing requests and serve as a key liaison between marketing teams and publishing partners.
  • Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
  • Build strong relationships with Marketing, Technology, SEO, and agency partners to support successful execution.


Required Qualifications:
  • 4+ years of marketing campaign management or project management experience
  • Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
  • Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
  • Understands the importance of corporate standards, procedures, and approval processes
  • Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
  • Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
  • Excellent oral and written communication skills
  • Proficient in MS Office Product Suite (Word, Excel, PPT)
  • Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytic


Desired Qualifications:
  • Financial services experience
  • Presenting to groups of all levels

Skills:
  • Adaptability
  • Collaboration
  • Problem Solving
  • Product Marketing and Branding
  • Project Management
  • Active Listening
  • Attention to Detail
  • Oral Communications
  • Prioritization
  • Solution Delivery Process
  • Analytical Thinking
  • Business Acumen
  • Digital Marketing
  • User Experience Design
  • Written Communications


Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:
1st shift (United States of America)

Hours Per Week:
40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay and benefits information

Pay range

$90,000.00 - $127,700.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

About Bank of America Corporation

Bank of America Merrill Lynch is the corporate and investment banking division of Bank of America. It provides services in mergers and acquisitions, equity and debt capital markets, lending, trading, risk management, research, and liquidity and payments management. It was formed through the combination of the corporate and investment banking activities of Bank of America and Merrill Lynch following the acquisition of the latter by the former in January 2009. Bank of America completed the acquisition of Merrill Lynch & Co on 1 January 2009. Bank of America began rebranding all of its corporate and investment banking activities under the Bank of America Merrill Lynch name in September 2009. In April 2010, Bank of America Merrill Lynch appointed Christian Meissner as head of investment banking for Europe, Middle East and Africa. In April 2011, Bank of America Merrill Lynch integrated its corporate and investment banking operations into a single division. In October 2013, Bank of America Merrill Lynch was recognised as the Most Innovative Investment Bank of the Year in The Banker's Investment Banking Awards.

Bank of America Corporation Careers

Join the dynamic team at Bank of America Corporation, a premier global financial institution where innovation, leadership, and growth go hand in hand. As one of the largest banks in the world, we offer unparalleled job opportunities and a culture that values diversity, inclusion, and professional growth. Work You’ll Do At Bank of America Corporation, you’ll be part of a team that’s dedicated to making a real difference. Whether you’re helping families buy their first home, advising businesses on expansion, or developing cutting-edge financial technologies, your work will have an impact. Our commitment to leadership in the financial industry has never been stronger, and we need passionate, skilled professionals to lead our journey. Explore a World of Opportunities From entry-level positions to leadership roles, Bank of America Corporation offers a variety of career paths in areas such as investment banking, technology, marketing, and risk management. Our job opportunities span the globe, providing the chance to work alongside the best in the industry and develop skills that will propel your career forward. Internship Programs Kickstart your career with Bank of America Corporation’s internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that complements your academic studies. Interns gain invaluable networking opportunities, receive mentorship from seasoned professionals, and learn about the culture and operations of a global financial leader. Benefits and Growth Bank of America Corporation is committed to the well-being and continuous professional development of our team members. We offer a competitive benefits package that supports the health, financial stability, and work-life balance of our employees. Our training programs and development initiatives ensure that every team member has the opportunity to grow and advance within the company. Inclusive Culture We believe our strength lies in our diversity. Bank of America Corporation fosters an inclusive environment where all employees can thrive. Through diversity training and a commitment to equal opportunities, we cultivate leadership and innovation that reflect the wide-ranging communities we serve. Join Our Team Are you ready to advance your career at a company that’s at the forefront of the financial industry? Explore the positions available at Bank of America Corporation and find where your skills and interests align with our needs. We are continuously hiring and looking for individuals who are curious, creative, and eager to drive change. Stay Connected Keep up to date with the latest from Bank of America Corporation Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that match your career interests and get insider tips that can help you during your application and interview process. Bank of America Corporation is not just a company—it’s a place where you can shape your future and the future of finance. Join us and be part of a team that’s redefining what a bank can be.
Learn more about Bank of America Corporation
Size
208,000 employees
Market Cap
$260.3 billion
Industry
Net Income
$17.8 billion
Founded
1998
5 Year Trend
-1.4%
NASDAQ

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