POSITION: Emerald Brand Manager

REPORTS TO: VP/GM Emerald Brand

Position Summary

Join our team and play a key role in growing the Emerald brand and business!

The Brand Manager- Emerald (Nuts and Nut-Based Snack Mixes) is responsible for assisting in the development of annual Emerald operating plans and supporting execution of business plans, marketing communications, and innovation initiatives to deliver annual and long-term financial and brand goals. The Brand Manager will oversee day-to-day business management with support from the VP/GM - Emerald. The Brand Manager will work closely with internal cross-functional partners and external agencies to develop and execute the plan.

Essential Functions

• Business Planning: Support development and execution of annual brand plans to meet sales and profit goals while building the brand. Includes active monitoring of business fundamentals (velocities, distribution, pricing, promotion), marketing results, and competitive activity to inform plans and adjust as needed.
• Brand Strategy: Support articulation of Emerald brand strategy; ensure all marketing, communications, and product innovation support the brand strategy and promise.
• Marketing Planning/Communications: Partner with agencies on strategy, media planning, creative development, and measurement for fully integrated marketing communications including digital, social, and shopper marketing to deliver efficiently on business and brand-building objectives.
• Innovation: Provide input into short and long-term product innovation and renovation plans, tapping into consumer insights and trends and guiding delivery against brand strategy. Work closely with Insights on consumer research to help inform priorities and execution. Track new item distribution and performance.
• Sales/Customer Support: Partner with Sales to develop channel strategies and drive growth at key customers, including shopper marketing support and compelling sales presentations.
• Insights: Collaborate with internal Insights and Analytics teams to leverage syndicated in-market trends and performance (eg: Circana, Mintel) and primary custom insights (qualitative and quantitative) to drive business planning and brand actions and ensure a continuous learning plan.
• Perform other job-related duties as assigned.

Qualifications (Education/Experience)

• Bachelor's degree required; MBA preferred.
• 5+ years CPG food & beverage marketing experience.
• Excellent, well-rounded marketing skills with strong strategic, creative, analytical, and financial acumen.
• Track record that demonstrates a drive for results.
• Ability to positively influence cross-functional partners.
• Strong experience managing and collaborating with agencies to achieve brand and business objectives.
• Proven results planning, executing, and evaluating integrated consumer and shopper marketing programs including traditional, social, digital, and retail media.
• Adept at measuring and evaluating marketing results with a test-learn-improve mindset.
• Digitally savvy with extensive social media experience.
• Knowledge of industry best practices combined with resourcefulness and comfort with scrappy budgets.
• Demonstrated experience with consumer research methodologies and Circana/Nielsen data, using insights to inform strategy, evaluate business results, identify issues and opportunities, and craft fact-based sales presentations.
• Extensive experience and skills in project management.
• Proficiency with Microsoft PowerPoint, Word, and Excel.
• Passion for continuous learning and continuous improvement.
• Creative problem-solving skills with a scrappy can-do attitude.
• Entrepreneurial self-starter that can work independently.
• Highly collaborative mindset; team player.
• Excellent communication skills (verbal and written) and relationship-building skills at all levels of an organization both internal and external.

Physical Requirements

The physical demands described within the Essential Functions section of this job description are representative of those that must be met by an employee to successfully perform this job. Other duties or tasks may be assigned as required. Management may modify, change, or add to the duties of this description at any time without notice.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to:

• Communicate with others both verbally and in writing.
• Be independently mobile.
• Use a computer and keyboard.

Supervises - No

FLSA Designation: This position is a Salaried Exempt and not eligible for overtime.

Work Location: Minneapolis, MN - travel expected 10-25%

Benefits You'll Enjoy

At Flagstone Foods, we take care of our team. You'll have access to medical, dental, and HSA options, a 401(k) plan with company match, and company-paid life and disability coverage. Benefits begin on the first of the month after 60 days of employment, giving you peace of mind while you focus on the work you take pride in. Participation in Flagstone Foods' benefits programs is subject to the terms and conditions of each plan.