What we are looking forWe are seeking a highly accountable, detail-obsessed Email & SMS Program Lead to bring order and rigor to our owned-channel programs. This is a project management role at its core: you will own the operational backbone of our Email and SMS programs - organizing the team around the creation, sending, and reporting of every campaign, and making sure nothing slips.
The ideal candidate is a seasoned project manager with hands-on email marketing experience. You are the person who keeps the trains running: building intake processes, campaign calendars, and QA checklists; holding creative, copy, data, and dev partners to deadlines; and making sure every send is flawless, on time, and measured. You are equally comfortable in a project plan and in a Salesforce Marketing Cloud build, and you take personal ownership of outcomes. Where others see chaos, you build process.
What you get to do- Own end-to-end project management for Email and SMS programs - from intake and briefing through build, QA, deployment, and post-send reporting.
- Organize the team around the creation, sending, and insights for every Email and SMS campaign, keeping creative, copy, data, and development partners aligned and accountable to deadlines.
- Build and maintain the campaign calendar, intake process, and production workflow so priorities, timelines, and dependencies are clear to everyone.
- Maintains project management systems and oversees the tracking of tickets, tasks, and epics.
- Serve as the single point of accountability for on-time, error-free execution across all owned-channel sends.
- Establish and enforce rigorous QA standards to ensure flawless campaign execution across email and SMS.
- Manage and optimize the use of CRM tools, primarily Salesforce Marketing Cloud, to build, schedule, and execute campaigns.
- Coordinate the build and maintenance of always-on triggers and journeys (e.g., Welcome Series, Abandon Cart, Post-Purchase, win-back) in partnership with the strategy and data teams.
- Own campaign reporting cadence - pull performance data, generate regular reports, and surface clear, actionable insights and recommendations for continuous improvement.
- Partner with the CRM strategy, creative, digital, and UX teams to translate plans into executable production schedules.
- Uphold email list hygiene and deliverability best practices that support healthy inboxing and maximum engagement.
- Drive continuous improvement of the production process, removing bottlenecks and raising the bar on speed and quality.
What you bring to the team- Bachelor's degree from a regionally accredited institution, or 3-5 years of relevant work experience.
- A minimum of 3 years of project or program management experience, with proven hands-on experience managing email marketing execution.
- Experience with Salesforce Marketing Cloud (or an equivalent CRM/ESP platform), including building and deploying campaigns, triggers, and journeys.
- Demonstrated ability to manage multiple campaigns and projects end-to-end, on tight timelines, without dropping details.
- Exceptional organizational skills and attention to detail, with a strong track record of QA and flawless execution.
- Experience building triggers and journeys for always-on campaigns such as Abandon Cart, Post-Purchase, and Welcome Series.
- Strong reporting skills - able to pull performance data and turn it into clear, actionable recommendations.
- Excellent written and verbal communication skills, with the ability to hold partners accountable while keeping relationships strong.
- A calm, ownership-driven approach in a fast-paced environment; you take responsibility for outcomes.
