POSITION SUMMARYThe Email Marketing Manager will be a critical contributor within Rubrik's Digital Marketing team, owning end-to-end execution of email marketing programs that drive pipeline and revenue. Sitting at the intersection of demand generation and digital media, this role is responsible for email nurture strategy, batch/blast campaigns, paid email placements, paid digital advertising support, and paid newsletter sponsorships. The ideal candidate is a data-driven marketer who thrives in a fast-paced, collaborative environment and brings a strong command of marketing automation, analytics, and cross-functional execution.
What You'll DoEmail Nurture Programs- Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey.
- Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies.
- Monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion.
Email Blasts & Campaign Execution- Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting.
- Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches.
- Ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards.
Paid Email & Paid Newsletters- Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI.
- Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences.
- Track spend, pacing, and performance across paid email programs and report results to stakeholders.
Paid Ads Support- Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting.
- Support retargeting and account-based programs that span email and paid channels.
Analytics & Reporting- Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health.
- Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations.
Experience You'll Need- 7+ years of B2B email marketing experience, preferably in a technology or SaaS company.
- Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs.
- Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting.
- Experience building and interpreting dashboards and data visualizations in Tableau.
- Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation.
- Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices.
- Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high-velocity environment.
- Excellent written communication skills with a high attention to detail for copy, layout, and QA.
- Experience managing vendor relationships for paid email and newsletter programs.
- Tools- Marketo, Salesforce, Tableau, G Suite
PREFERRED QUALIFICATIONS- Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis.
- Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work.
- Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds.
- Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution.
- Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting.
- Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies.
- Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs.
- Nice-to-Have Tools- Anthropic (Claude), Jira, Knak, TransPerfect, ZoomInfo
WHAT SUCCESS LOOKS LIKE- Email nurture programs with measurable improvements in MQL-to-opportunity conversion rates within the first two quarters.
- A reliable, scalable email operations process with clear QA standards and documentation.
- A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets.
- Strong cross-functional relationships with content, demand gen, sales development, and field marketing teams.
- Regular, trusted reporting that helps leadership understand email's contribution to overall pipeline.
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The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range
$144,400-$216,600 USD
The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
US2 (all other US offices/remote) Pay Range
$130,000-$195,000 USD
