Email Marketing Manager - Remote

Randstad

$70K — $95K *
US-AnywhereRemote in Toronto, ON
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of email marketing experience
  • Hands-on expertise with HubSpot and Salesforce
  • Proven capability in managing full campaign lifecycle
  • Strong understanding of marketing automation and customer journeys
  • Experience in B2C lead generation sectors like Banking or E-commerce
  • Ability to leverage analytics for conversion improvement
  • Exceptional copywriting and design sensibilities
  • Interest in AI and its application in marketing

Responsibilities

  • Plan and manage comprehensive email campaigns end-to-end
  • Implement precise audience segmentation and automation
  • Utilize HubSpot for campaign configuration and Salesforce for targeting
  • Craft compelling copy and design effective email templates
  • Create and maintain automated lead nurturing journeys
  • Conduct A/B tests to enhance email performance metrics
  • Analyze KPIs and provide insights for continuous optimization
  • Explore AI innovations to improve marketing personalization

Benefits

  • Fully remote work flexibility with optional office access
  • Opportunity to innovate using AI in marketing
  • Diverse audience engagement across various SMB sectors
  • Chance to lead communication strategy for a large contact database
  • Collaborative environment with a focus on creativity and analytics
Full Job Description
job details

We're looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it's about managing high-volume, highly segmented journeys for a diverse range of SMB industries. ...

In this role, you'll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative. If you're an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you. Advantages This is a role that can be fully remote although you can go into the office it will be mostly remote. Responsibilities Responsibilities: Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences. Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation. Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting. Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts. Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement. Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics. Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization. AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization. Qualifications Requirements: Rich Experience: 5+ years in email focussed marketing roles. Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce. Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch. Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health. Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce). Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates. Communication Skills: Strong copywriting expertise with an eye for design and template structure. Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing. Summary This is a role that can be fully remote although you can go into the office it will be mostly remote.
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We're looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it's about managing high-volume, highly segmented journeys for a diverse range of SMB industries. In this role, you'll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative. If you're an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you. Advantages This is a role that can be fully remote although you can go into the office it will be mostly remote. Responsibilities Responsibilities: Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences. Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation. Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting. ...

Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts. Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement. Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics. Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization. AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization. Qualifications Requirements: Rich Experience: 5+ years in email focussed marketing roles. Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce. Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch. Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health. Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce). Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates. Communication Skills: Strong copywriting expertise with an eye for design and template structure. Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing. Summary This is a role that can be fully remote although you can go into the office it will be mostly remote.
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