Bill.com

Email & Lifecycle Marketing Manager

Bill.com$90K — $113K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
  • Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, Customer.io or comparable tools).
  • Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
  • Strong segmentation, testing, and analytics skills with ability to translate insights into action.
  • Working knowledge of HTML/CSS for email template editing is a plus.
  • Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
  • Excellent project management and cross-functional collaboration skills.

Responsibilities

  • Co-develop email/lifecycle marketing strategy with cross-functional marketing teams.
  • Own key lifecycle growth targets and be directly accountable for delivering measurable impact on metrics.
  • Build and deploy campaigns using Inflection.io and similar tools.
  • Coordinate segmentation and personalization for maximum relevance.
  • Design, test, and optimize A/B and multivariate experiments.
  • Track and report KPIs across lifecycle programs.
  • Work in lockstep with GTM/Growth Marketing teams to plan and execute messaging strategies.

Benefits

  • 100% paid employee health, dental, and vision plans.
  • Health Savings Account (HSA) & Flexible Spending Accounts (FSA).
  • Life Insurance and Disability coverage.
  • Employee Assistance Program (EAP).
  • 11+ Observed holidays and wellness days with flexible time off.
  • Employee Stock Purchase Program with discounts.
  • Wellness and Fitness initiatives.
Full Job Description
Make your impact within a rapidly growing Fintech Company
We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing programs (via email nurturing and email campaigns), working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience. You will play a role in working with our AI tools and our creative team to develop compelling emails and email templates. You will also work closely with the analytics team to help measure the effectiveness of our campaigns. If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.

We'd love to chat if you have experience with the following:
  • Strategy & Roadmap
    • Co-develop email/lifecycle marketing strategy with cross-functional marketing teams to ensure messaging, tone, and timing are aligned across all channels.
    • Develop automated, trigger-based journeys to prospect throughout early top and middle funnel lifecycle stages.
  • Execution & Optimization
    • Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics.
    • Build and deploy campaigns using Inflection.io (experience with Marketo, HubSpot, Braze, Customer.io or similar tools welcome).
    • Coordinate segmentation, dynamic content, and personalization for maximum relevance.
    • Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
    • Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
    • Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).
  • Analytics & Reporting
    • Track and report KPIs across lifecycle programs
    • Partner with analytics, GTM Ops, Analytics and marketing managers to develop dashboards and actionable insights.
    • Use data to iterate and scale high-performing programs.
  • Cross-Functional Collaboration
    • Work in lockstep with GTM/Growth Marketing teams to plan and execute messaging strategies
    • Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
  • Asset & Process Management
    • Maintain an organized inventory of email assets, templates, and automation flows.
    • Document and standardize processes for consistent execution.
Qualifications
  • 4+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
  • Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, Customer.io or comparable tools).
  • Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
  • Strong segmentation, testing, and analytics skills with ability to translate insights into action.
  • Working knowledge of HTML/CSS for email template editing is a plus.
  • Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
  • Excellent project management and cross-functional collaboration skills.
  • Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).


The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

San Jose pay range

$107,000-$133,700 USD

The On Target Earnings (OTE) range for this role is noted below for our office location in Draper, UT. This role is eligible to participate in BILL's sales incentive and equity plans. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

Draper UT pay range

$90,900-$113,600 USD

What's in it for you?

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn't only experienced by our customers, but by our employees as well.

Here is a preview of some of the amazing benefits here at BILL:

  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more

Don't believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

About Bill.com

Bill.com is a provider of cloud-based software that simplifies, digitizes, and automates complex back-office financial operations for small and midsize businesses. The company's AI-enabled financial software platform helps businesses manage their cash inflows and outflows. Bill.com's software integrates with accounting software, payment systems, and banks to streamline the financial workflow process. The company was founded in 2006 and is headquartered in San Mateo, California.
Learn more about Bill.com
Size
1,384 employees
Market Cap
$11 billion
Industry
Net Income
-$47.9 million
Founded
2006
Revenue
$183.5 million
NASDAQ

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