UnitedHealth Group

Email and Digital Services Specialist: Kelsey-Seybold Clinic, Pearland, TX

UnitedHealth Group$72K — $130K *
Hospitals & Medical Centers
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in marketing or a related field
  • Proficient in Office Suite, Salesforce Social Studio, SFMC, and Sitecore

Responsibilities

  • Design and implement email marketing strategies to achieve established goals.
  • Manage Salesforce systems for effective campaign execution and reporting.
  • Oversee email database security and maintain data integrity.
  • Serve as the legal/compliance expert regarding email marketing regulations.
  • Develop and enforce policies for email marketing compliance and conduct staff training.
  • Analyze technical requirements and communicate team needs effectively.
  • Conduct surveys to gather customer feedback for campaign improvement.
  • Optimize email campaigns using analytics to track ROI and performance.

Benefits

  • Comprehensive benefits package including medical, dental, and vision coverage.
  • Incentive and recognition programs to reward performance.
  • Equity stock purchase options available for employees.
  • 401k contribution with company match.
Full Job Description
Primary Responsibilities:

  • Email Marketing Design and Build
    • Establishes email program goals and meets them consistently
    • Works within processes including use of Salesforce Sales Cloud and Marketing Cloud for campaign delivery and effectiveness reporting. Manages software vendor relationships, conducts vendor assessments, and drives implementation plan
    • Coordinates and monitors the maintenance, integrity, and security of the email marketing database
    • Functions as an internal expert with Legal/IT regarding CANSPAM and other legal/compliance legislation
    • Develops policies and procedures for email rollouts based on legal/compliance, conducts staff training within the department, and manages/tracks email databases for compliance
    • Ability to analyze technical requirements and communicate needs
    • Conducts ongoing surveys to obtain customer feedback
    • Optimize current email campaigns and strategies, delivering measurable impact, and using and further developing analytics to compute ROI
    • Maintain strict overview and quality control to make sure all emails are being sent to the correct SFMC lists
  • Performance Analytics & Reporting
    • A/B tests email messages on a consistent basis, develops calendar for testing
    • Evaluates and optimizes all email content for effectiveness and shifts strategies where necessary
    • Tracks and analyzes marketing campaigns
    • Prepares and develops comprehensive weekly/monthly/ quarterly/and annual email campaign reports
    • Discusses and offers insight on email reporting metrics to management


You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 8+ years of experience in marketing or similar field
  • Skilled in Office, Salesforce Social Studio, SFMC, Sitecore


Preferred Qualifications:

  • 10+ years of experience in marketing


Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

About UnitedHealth Group

UnitedHealth Group is a medical facility. They offer health technology, health finance, and pharmacy services. They are utilizing clinical data and intelligence to assist in the redesign, automation, and deployment of technology to streamline administrative operations and clinical decision-making. Payment systems for both consumers and providers are critical components of a health-care system.

UnitedHealth Group Careers

Joining UnitedHealth Group means becoming part of a diverse team dedicated to making a difference. As a leader in health services and innovation, our company offers a variety of job opportunities that allow professionals to leverage their skills, drive innovation, and improve lives. Work You’ll Do At UnitedHealth Group, you’ll contribute to a mission-focused environment where your expertise will influence the health and well-being of people worldwide. Our employment opportunities span across a wide range of disciplines, from healthcare specialists to data analysts, ensuring that your career journey is both dynamic and rewarding. Transform Healthcare with Your Expertise UnitedHealth Group stands at the forefront of health innovation. Our team collaborates to deliver solutions that lead to better patient outcomes. Working with us, you’ll find yourself at the intersection of technology, healthcare, and leadership, providing key insights that drive industry transformation. Join Our Global Team As part of our team, you’ll engage with over 300,000 professionals globally, dedicated to building a diverse and inclusive workplace. UnitedHealth Group is not just a company; it’s a community where you can grow your career through continuous learning and leadership opportunities. Our commitment to diversity training ensures that every team member can thrive. UnitedHealth Group Career Development We are committed to your professional growth. Explore career paths filled with promising job opportunities and internships that will harness your potential and expand your capabilities. Whether you’re a seasoned professional or a recent graduate, you’ll find that our career development programs support your ambition at every level. Innovative Work Environment At UnitedHealth Group, innovation is at the core of our operations. We encourage our team to bring forward-thinking ideas that challenge the status quo and lead to breakthrough improvements in patient care. Be Part of a Great Team Our culture fosters a collaborative and supportive environment where every member’s contribution is valued. Enjoy the benefits of being part of a global team that’s committed to making a difference in people’s lives. Future-Proof Your Career With UnitedHealth Group, your career is future-proof. Dive into a range of positions that offer both challenges and rewards. Our robust support system includes unmatched training, development programs, and certification support to propel your career forward. Stay Connected Join Our Team Discover the right position that matches your skills and interests. We are always hiring and look for passionate, curious, and solution-driven team players. Search UnitedHealth Group jobs today and take the first step towards a fulfilling career. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can use today—all from the people who work here. Read Careers Blog Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at UnitedHealth Group.
Learn more about UnitedHealth Group
Size
350,000 employees
Market Cap
$493.1 billion
Industry
Net Income
$15.4 billion
Founded
1974
5 Year Trend
+9.2%
Revenue
$257.1 billion
NASDAQ

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