Position: Education & Events Manager, Drybar & Curlsmith

Department: Sales - Beauty

Work Location: MA, NY, NJ, TX, CA, IL, 100% Remote

What you will be doing:

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands-Drybar, Curlsmith, and Hot Tools-connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships. From crafting compelling training content to orchestrating conferences, workshops, webinars, and in-store activations, you9ll collaborate with cross-functional teams and external partners to deliver best-in-class experiences that advance our business objectives and position our brands for long-term success.

Education Responsibilities:

• Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities
• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides
• Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies
• Support new hire onboarding with brand education and in-store activation training
• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos
• Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location
• Organize major account education events and corporate events, including FLC, Sephora, brand events
• Manage sample and promotional product distribution to the Sales and Education Specialist Team
• Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement
• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams

Event Responsibilities:

• Plan and support key account events, including portal entry, collateral, GWP receipts, and execution
• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering
• To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety
• Work closely with other beauty divisions to support other channels as needed
• Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI
• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations
• Budget and manage event assets and collateral and ensure cost-effective execution
• Build and maintain relationships with Retail partners across education and events
• Serve as the primary point of contact for event inquiries and educational program support
• Ensure a high-quality experience for all participants through excellent customer service and attention to detail
• Track and report on KPIs related to education and events
• Prepare post-event and program evaluations to inform future improvements
• Maintain accurate records and documentation for compliance and reporting purposes
• Monitor competitive activity and share insights to inform strategic decisions

Management Responsibilities:

• Hire, onboard, and training direct reports supporting Education and Events

Skills needed to be successful in this role:

• Strong project management and organizational skills
• Excellent communication and interpersonal abilities
• Proficiency in event management software and learning management systems (LMS)
• Ability to work independently and collaboratively in a fast-paced environment

Minimum Qualifications:

• Bachelor9s Degree
• 5+ years of experience in educational programming and/or event management
• Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required
• This role requires reliable transportation to travel to various store locations; a valid driver9s license may be required depending on region.
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Bilingual English/Spanish/French capabilities
• Licensed and experienced Hairstylist/Cosmetologist

In California, Massachusetts, New Jersey and New York, the standard base pay range for this role is $82,170 - $102,712 annually. This base pay range is specific to California, Massachusetts, New Jersey and New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you9re eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.